El proceso de lealtad del consumidor hacia los destinos de sol y playa. Un análisis empírico de los turistas que visitan Lloret de Mar y Cancún
The study applies in an innovative way a set of marketing concepts to sun and sea tourist destinations in two continents. The frame of reference analyzes mass tourism, tourist destinations and its management mechanisms; in the field of international marketing studies, it is contemplated the concept...
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| Tipo de recurso: | tesis doctoral |
| Estado: | Versión publicada |
| Fecha de publicación: | 2012 |
| País: | España |
| Institución: | CBUC, CESCA |
| Repositorio: | TDR. Tesis Doctorales en Red |
| OAI Identifier: | oai:www.tdx.cat:10803/96773 |
| Acceso en línea: | http://hdl.handle.net/10803/96773 |
| Access Level: | acceso abierto |
| Palabra clave: | Turismo Turisme Tourism Destino turístico Destí turístic Tourist destination Fidelidad de los consumidores Fidelitat dels consumidors Consumer loyalty 338 |
| Sumario: | The study applies in an innovative way a set of marketing concepts to sun and sea tourist destinations in two continents. The frame of reference analyzes mass tourism, tourist destinations and its management mechanisms; in the field of international marketing studies, it is contemplated the concept of country image, regarding the perception of its population and socioeconomic development, and its influence in the image of the tourist destination. In the construct known as consumer based brand equity of tourist destinations, brand awareness, brand associations, quality, perceived value and loyalty are examined, as well as the visitor satisfaction, considered a necessary antecedent to loyalty. |
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