The Absence of creative women as judges in advertising awards
This study examines the issue of the absence of women in advertising creative jobs by observing their presence as members of the juries of the El Sol Iberoamerican Festival of Advertising Communication. The juries were analyzed according to their professional occupation, the categories they award pr...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2012 |
| País: | España |
| Institución: | Universitat Autònoma de Barcelona |
| Repositorio: | Dipòsit Digital de Documents de la UAB |
| Idioma: | inglés |
| OAI Identifier: | oai:ddd.uab.cat:111323 |
| Acceso en línea: | https://ddd.uab.cat/record/111323 |
| Access Level: | acceso abierto |
| Palabra clave: | Advertising Creativity Gender Woman Awards El Sol Publicitat Creativitat Gènere Dona Premis |
| Sumario: | This study examines the issue of the absence of women in advertising creative jobs by observing their presence as members of the juries of the El Sol Iberoamerican Festival of Advertising Communication. The juries were analyzed according to their professional occupation, the categories they award prizes to and the fields in which they work. The findings revealed that, despite an increase between 2004 and 2008, the real presence of women is low, as women make up only 16.67% of jury members. Such underrepresentation is bound to alter the general concept of "what's creative". Hence, hiring more women as jury members is recommended. |
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