Soft drinks and sugar-sweetened beverages advertising in Spain: correlation between nutritional values and advertising discursive strategies

Spain ranks fifth among European countries for childhood obesity. Sugar-sweetened beverages (SSBs) and soft drinks (SDs) are consumed by 81% of the Spanish children weekly. Advertising is one of the factors that contributes to an obesogenic environment. This study correlated longitudinally the nutri...

Descripción completa

Detalles Bibliográficos
Autores: Montaña Blasco, Mireia, Jiménez Morales, Mònika
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2020
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:10230/44821
Acceso en línea:http://hdl.handle.net/10230/44821
http://dx.doi.org/10.3390/ijerph17072335
Access Level:acceso abierto
Palabra clave:Childhood obesity
Food advertising
Sugar-sweetened beverages
Soft drinks
Food policy
Nutrient profiling
id ES_1c0c5bdcb404202cccd2e5a3a15b0d91
oai_identifier_str oai:recercat.cat:10230/44821
network_acronym_str ES
network_name_str España
repository_id_str
spelling Soft drinks and sugar-sweetened beverages advertising in Spain: correlation between nutritional values and advertising discursive strategiesGazeta de Ámsterdam: Historia y análisis de contenidoMontaña Blasco, MireiaJiménez Morales, MònikaChildhood obesityFood advertisingSugar-sweetened beveragesSoft drinksFood policyNutrient profilingSpain ranks fifth among European countries for childhood obesity. Sugar-sweetened beverages (SSBs) and soft drinks (SDs) are consumed by 81% of the Spanish children weekly. Advertising is one of the factors that contributes to an obesogenic environment. This study correlated longitudinally the nutritional values of SSBs and SDs and advertising discursive strategies between 2013 and 2018 for all media. A mixed-methods approach was applied that included a quantitative analysis of advertising spend data, a content analysis and a study of the discursive strategies used in advertisements. In addition, the Nutri-score system was used in order to determine the nutritional quality of the beverages. The results were analyzed applying the Spanish advertising regulatory framework for obesity prevention. The main findings indicate an association between low nutritional value beverage advertisements and a discourse based on hedonistic elements. In order to prevent childhood obesity in Spain, a stricter regulation of advertising is necessary, especially in aspects such as the language used to present products and celebrity endorsements.MDPI202020202020info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttp://hdl.handle.net/10230/44821http://dx.doi.org/10.3390/ijerph17072335reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésInternational journal of environmental research and public health. 2020 Mar 30;17(7):2335© 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).http://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:recercat.cat:10230/448212026-05-29T05:05:01Z
dc.title.none.fl_str_mv Soft drinks and sugar-sweetened beverages advertising in Spain: correlation between nutritional values and advertising discursive strategies
Gazeta de Ámsterdam: Historia y análisis de contenido
title Soft drinks and sugar-sweetened beverages advertising in Spain: correlation between nutritional values and advertising discursive strategies
spellingShingle Soft drinks and sugar-sweetened beverages advertising in Spain: correlation between nutritional values and advertising discursive strategies
Montaña Blasco, Mireia
Childhood obesity
Food advertising
Sugar-sweetened beverages
Soft drinks
Food policy
Nutrient profiling
title_short Soft drinks and sugar-sweetened beverages advertising in Spain: correlation between nutritional values and advertising discursive strategies
title_full Soft drinks and sugar-sweetened beverages advertising in Spain: correlation between nutritional values and advertising discursive strategies
title_fullStr Soft drinks and sugar-sweetened beverages advertising in Spain: correlation between nutritional values and advertising discursive strategies
title_full_unstemmed Soft drinks and sugar-sweetened beverages advertising in Spain: correlation between nutritional values and advertising discursive strategies
title_sort Soft drinks and sugar-sweetened beverages advertising in Spain: correlation between nutritional values and advertising discursive strategies
dc.creator.none.fl_str_mv Montaña Blasco, Mireia
Jiménez Morales, Mònika
author Montaña Blasco, Mireia
author_facet Montaña Blasco, Mireia
Jiménez Morales, Mònika
author_role author
author2 Jiménez Morales, Mònika
author2_role author
dc.subject.none.fl_str_mv Childhood obesity
Food advertising
Sugar-sweetened beverages
Soft drinks
Food policy
Nutrient profiling
topic Childhood obesity
Food advertising
Sugar-sweetened beverages
Soft drinks
Food policy
Nutrient profiling
description Spain ranks fifth among European countries for childhood obesity. Sugar-sweetened beverages (SSBs) and soft drinks (SDs) are consumed by 81% of the Spanish children weekly. Advertising is one of the factors that contributes to an obesogenic environment. This study correlated longitudinally the nutritional values of SSBs and SDs and advertising discursive strategies between 2013 and 2018 for all media. A mixed-methods approach was applied that included a quantitative analysis of advertising spend data, a content analysis and a study of the discursive strategies used in advertisements. In addition, the Nutri-score system was used in order to determine the nutritional quality of the beverages. The results were analyzed applying the Spanish advertising regulatory framework for obesity prevention. The main findings indicate an association between low nutritional value beverage advertisements and a discourse based on hedonistic elements. In order to prevent childhood obesity in Spain, a stricter regulation of advertising is necessary, especially in aspects such as the language used to present products and celebrity endorsements.
publishDate 2020
dc.date.none.fl_str_mv 2020
2020
2020
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10230/44821
http://dx.doi.org/10.3390/ijerph17072335
url http://hdl.handle.net/10230/44821
http://dx.doi.org/10.3390/ijerph17072335
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv International journal of environmental research and public health. 2020 Mar 30;17(7):2335
dc.rights.none.fl_str_mv http://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv MDPI
publisher.none.fl_str_mv MDPI
dc.source.none.fl_str_mv reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869404201293971456
score 15,812429

Similares en LA Referencia