IE Premium Travel Barometer 2018
The Premium Travel Barometer has been developed to help better understand the importance ofrelevant key topics for successful business performance in the premium and luxury travel marketsworldwide. In 2016, the IE Premium and Prestige Observatory launched the initial version of theBarometer with the...
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| Tipo de recurso: | informe técnico |
| Fecha de publicación: | 2019 |
| País: | España |
| Institución: | IE |
| Repositorio: | Repositorio IE |
| OAI Identifier: | oai:repositorio.ie.edu:20.500.14417/2589 |
| Acceso en línea: | https://doi.org/10.5281/zenodo.3518400 https://hdl.handle.net/20.500.14417/2589 |
| Access Level: | acceso abierto |
| Palabra clave: | Branding Tourism agencies Strategy Marketing Innovation Gestión de marca Estrategia Publicidad Innovación |
| Sumario: | The Premium Travel Barometer has been developed to help better understand the importance ofrelevant key topics for successful business performance in the premium and luxury travel marketsworldwide. In 2016, the IE Premium and Prestige Observatory launched the initial version of theBarometer with the intention to repeat the exercise annually in order to detect trends and changesover time regarding the analyzed industry drivers. |
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