Essays on behavioral economics

This thesis consists of three independent essays on behavioral economic theory. The rst article (Chapter 2) builds a framework of rational decision-making with conformity. The approach in this chapter is axiomatic. I show that, based on a set of reasonable axioms, preferences can be represented by a...

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Detalles Bibliográficos
Autor: Sánchez Moscona, Daniel
Tipo de recurso: tesis doctoral
Estado:Versión publicada
Fecha de publicación:2020
País:España
Institución:CBUC, CESCA
Repositorio:TDR. Tesis Doctorales en Red
OAI Identifier:oai:www.tdx.cat:10803/670190
Acceso en línea:http://hdl.handle.net/10803/670190
Access Level:acceso abierto
Palabra clave:Behavioral economic theory
Economia del comportament
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Descripción
Sumario:This thesis consists of three independent essays on behavioral economic theory. The rst article (Chapter 2) builds a framework of rational decision-making with conformity. The approach in this chapter is axiomatic. I show that, based on a set of reasonable axioms, preferences can be represented by a simple utility speci cations that is easy to use in applications. The essay nally proposes two distinct ways to measure individual conformity and discusses the advantages and drawbacks in each case. Chapter 3 applies the framework developed in Chapter 2 to analyze the e ects of social norm marketing as a policy instrument. I show that, by publishing the frequency with which each alternative is chosen in society, the government is able to alter the choices of individuals in its interest. Finally, Chapter 4 provides a model of dynamic discrete choice in which preferences are assumed to be history-dependent. The essay lays out the outlines the optimal behavior that a monopolist facing such type of consumers should follow in order to maximize pro ts.