Crowdfunding for Social Economy organisations: success factors

This paper aims to analyse the key success factors of crowdfunding based on rewards in social projects promoted by Social Economy organisations. For this purpose, we used the information from the Goteo database, which has been compiled manually, and consists of a total of 134 projects, involving aro...

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Detalles Bibliográficos
Autores: Borrero Domínguez, Cinta Rocío, Cordón-Lagares, Encarnación, Hernández-Garrido, Rocío
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2022
País:España
Institución:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/134246
Acceso en línea:https://hdl.handle.net/11441/134246
https://doi.org/10.5209/reve.79940
Access Level:acceso abierto
Palabra clave:Social Crowdfunding
Social Economy
Rewards
Entrepreneurship
Non-Profit
Crowdfunding social
Economía social
Recompensas
Emprendimiento
Entidades no lucrativas
Descripción
Sumario:This paper aims to analyse the key success factors of crowdfunding based on rewards in social projects promoted by Social Economy organisations. For this purpose, we used the information from the Goteo database, which has been compiled manually, and consists of a total of 134 projects, involving around 12,321 investment decisions and a total amount raised of more than one million euros. By using the logit model, the following relevant conclusions have been obtained. First, the variables that have shown a positive effect on the chance of success of crowdfunding projects have been those related to the experience of the founders and the location of the project. Second, regarding the type of entity, associations are more successful than cooperatives, non-profit organizations, and foundations. Finally, the variable related to gender and human capital of the project members don’t have an influence on the success of the project.