Explaining the consumption technology acceptance in the elderly post-pandemic: Effort expectancy does not matter

Consumer technology has been enormously boosted by the COVID-19 pandemic, with one of the primary consumers being the elderly. In this scenario, it is necessary to consider the impact of technologies on different older generational cohorts to understand the future of a data-driven digital society fu...

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Autores: Ramírez Correa, Patricio, Grandón Toledo, Elizabeth Eliana, Ramírez-Santana, Muriel, Arenas Gaitán, Jorge, Rondán Cataluña, Francisco Javier, Rondán Cataluña, Francisco Javier (Coordinador)
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2023
País:España
Institución:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/165412
Acceso en línea:https://hdl.handle.net/11441/165412
https://doi.org/10.3390/bs13020087
Access Level:acceso abierto
Palabra clave:consumer technology
elderly
effort expectancy
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spelling Explaining the consumption technology acceptance in the elderly post-pandemic: Effort expectancy does not matterRamírez Correa, PatricioGrandón Toledo, Elizabeth ElianaRamírez-Santana, MurielArenas Gaitán, JorgeRondán Cataluña, Francisco JavierRondán Cataluña, Francisco Javier (Coordinador)consumer technologyelderlyeffort expectancyConsumer technology has been enormously boosted by the COVID-19 pandemic, with one of the primary consumers being the elderly. In this scenario, it is necessary to consider the impact of technologies on different older generational cohorts to understand the future of a data-driven digital society fully. This research aims to explain the acceptance of social networking sites, a particular consumer technology, in the post-pandemic elderly population. Data were obtained from 1555 older adults in Chile based on a consumer technology acceptance model. The respondents were grouped according to their technological predisposition and their generation into three groups. Applying a multigroup analysis based on structural equation modelling reveals significant differences in the explanatory variables of the intention and use of this technology between the groups. And more remarkably, the effort expectancy is not statistically significant as a variable to explain this acceptance globally in either of the three groups. There are two principal contributions of this study. First, it shows why adults adopt consumer technology after the pandemic. Second, it validates a classification of elderly adults who use consumption technologies that are useful in understanding the heterogeneity of this phenomenon.GOBIERNO DE CHILEMDPIRondán Cataluña, Francisco JavierAdministración de Empresas y MarketingAplicación de las innovaciones TIC al comportamiento del turista en un contexto de incertidumbre de la demanda - SEJ-574Marketing Analítico y Digital - SEJ-634GOBIERNO CHILE2023info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/11441/165412https://doi.org/10.3390/bs13020087reponame:idUS. Depósito de Investigación de la Universidad de Sevillainstname:Universidad de Sevilla (US)InglésBEHAVIORAL SCIENCES, 13 (2), 87.ANID/FONDECYT Regular 1210130.https://doi.org/10.3390/bs13020087info:eu-repo/semantics/openAccessoai:idus.us.es:11441/1654122026-06-17T12:51:07Z
dc.title.none.fl_str_mv Explaining the consumption technology acceptance in the elderly post-pandemic: Effort expectancy does not matter
title Explaining the consumption technology acceptance in the elderly post-pandemic: Effort expectancy does not matter
spellingShingle Explaining the consumption technology acceptance in the elderly post-pandemic: Effort expectancy does not matter
Ramírez Correa, Patricio
consumer technology
elderly
effort expectancy
title_short Explaining the consumption technology acceptance in the elderly post-pandemic: Effort expectancy does not matter
title_full Explaining the consumption technology acceptance in the elderly post-pandemic: Effort expectancy does not matter
title_fullStr Explaining the consumption technology acceptance in the elderly post-pandemic: Effort expectancy does not matter
title_full_unstemmed Explaining the consumption technology acceptance in the elderly post-pandemic: Effort expectancy does not matter
title_sort Explaining the consumption technology acceptance in the elderly post-pandemic: Effort expectancy does not matter
dc.creator.none.fl_str_mv Ramírez Correa, Patricio
Grandón Toledo, Elizabeth Eliana
Ramírez-Santana, Muriel
Arenas Gaitán, Jorge
Rondán Cataluña, Francisco Javier
Rondán Cataluña, Francisco Javier (Coordinador)
author Ramírez Correa, Patricio
author_facet Ramírez Correa, Patricio
Grandón Toledo, Elizabeth Eliana
Ramírez-Santana, Muriel
Arenas Gaitán, Jorge
Rondán Cataluña, Francisco Javier
Rondán Cataluña, Francisco Javier (Coordinador)
author_role author
author2 Grandón Toledo, Elizabeth Eliana
Ramírez-Santana, Muriel
Arenas Gaitán, Jorge
Rondán Cataluña, Francisco Javier
Rondán Cataluña, Francisco Javier (Coordinador)
author2_role author
author
author
author
author
dc.contributor.none.fl_str_mv Rondán Cataluña, Francisco Javier
Administración de Empresas y Marketing
Aplicación de las innovaciones TIC al comportamiento del turista en un contexto de incertidumbre de la demanda - SEJ-574
Marketing Analítico y Digital - SEJ-634
GOBIERNO CHILE
dc.subject.none.fl_str_mv consumer technology
elderly
effort expectancy
topic consumer technology
elderly
effort expectancy
description Consumer technology has been enormously boosted by the COVID-19 pandemic, with one of the primary consumers being the elderly. In this scenario, it is necessary to consider the impact of technologies on different older generational cohorts to understand the future of a data-driven digital society fully. This research aims to explain the acceptance of social networking sites, a particular consumer technology, in the post-pandemic elderly population. Data were obtained from 1555 older adults in Chile based on a consumer technology acceptance model. The respondents were grouped according to their technological predisposition and their generation into three groups. Applying a multigroup analysis based on structural equation modelling reveals significant differences in the explanatory variables of the intention and use of this technology between the groups. And more remarkably, the effort expectancy is not statistically significant as a variable to explain this acceptance globally in either of the three groups. There are two principal contributions of this study. First, it shows why adults adopt consumer technology after the pandemic. Second, it validates a classification of elderly adults who use consumption technologies that are useful in understanding the heterogeneity of this phenomenon.
publishDate 2023
dc.date.none.fl_str_mv 2023
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/11441/165412
https://doi.org/10.3390/bs13020087
url https://hdl.handle.net/11441/165412
https://doi.org/10.3390/bs13020087
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv BEHAVIORAL SCIENCES, 13 (2), 87.
ANID/FONDECYT Regular 1210130.
https://doi.org/10.3390/bs13020087
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv MDPI
publisher.none.fl_str_mv MDPI
dc.source.none.fl_str_mv reponame:idUS. Depósito de Investigación de la Universidad de Sevilla
instname:Universidad de Sevilla (US)
instname_str Universidad de Sevilla (US)
reponame_str idUS. Depósito de Investigación de la Universidad de Sevilla
collection idUS. Depósito de Investigación de la Universidad de Sevilla
repository.name.fl_str_mv
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