The impact of the SDGs on non-financial corporate communications: an analysis of CaixaBank reports (2013-2019)

Academic interest in corporate discourse has been increasing in recent years. This paper examines how the Sustainable Development Goals (SDGs) have influenced the structure of the discourse employed in corporate social responsibility (CSR) reports, taking as a specific case the non-financial reports...

Descripción completa

Detalles Bibliográficos
Autores: Jiménez-Yáñez, Ricardo-María, Fontrodona, Joan
Tipo de recurso: artículo
Fecha de publicación:2022
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:20.500.12328/3521
Acceso en línea:http://hdl.handle.net/20.500.12328/3521
https://dx.doi.org/10.17398/2340-2784.43.235
Access Level:acceso abierto
Palabra clave:ODS
RSE
Enquadrament
Lingüística de corpus
Informes
Encuadre
SDGs
CSR
Framing
Corpus linguistics
Reporting
8
Descripción
Sumario:Academic interest in corporate discourse has been increasing in recent years. This paper examines how the Sustainable Development Goals (SDGs) have influenced the structure of the discourse employed in corporate social responsibility (CSR) reports, taking as a specific case the non-financial reports produced by CaixaBank. We employed a hybrid analytical method, using some techniques from corpus linguistics and framing analysis. In the non-financial reports from 2013 to 2017, a clear master frame was found, involving a negative evaluation of the influence of the economic crisis. In contrast, discourse concerning the SDGs forms the backbone of the 2018 and 2019 reports. From the point of view of linguistic/discursive methodology, this study shows how the use of corpus linguistic techniques in combination with framing analysis can facilitate an examination of the changes in corporate discourse on sustainability, providing an effective method of studying non-financial reports.