Factors Increasing Consumer Engagement of Branded Content in Instagram
This work was supported by the Research and Development Project ‘‘Youtubers and Instagrammers: Media Competence in Emerging Prosumers’’ through the State Research Agency of the Spanish Ministry of Science, Innovation and Universities and the European Regional Development under Grant Number RTI2018-0...
| Autores: | , , |
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| Formato: | artículo |
| Fecha de publicación: | 2021 |
| País: | España |
| Recursos: | Universidad Rey Juan Carlos |
| Repositorio: | BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos |
| OAI Identifier: | oai:burjcdigital.urjc.es:10115/39603 |
| Acesso em linha: | https://hdl.handle.net/10115/39603 |
| Access Level: | acceso abierto |
| Palavra-chave: | Consumer engagement consumer relationship management relationship marketing social networking sites |
| Resumo: | This work was supported by the Research and Development Project ‘‘Youtubers and Instagrammers: Media Competence in Emerging Prosumers’’ through the State Research Agency of the Spanish Ministry of Science, Innovation and Universities and the European Regional Development under Grant Number RTI2018-093303-B-I00. |
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