Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis

Purpose – The purpose of the research is to analyze the factors that determine the intention of small- and medium-sized enterprises (SMEs) to adopt the Metaverse. For this purpose, the analysis of the effort expectancy and performance expectancy of the constructs in relation to business satisfaction...

Descripción completa

Detalles Bibliográficos
Autores: Gil Cordero, Eloy, Maldonado López, Belén, Ledesma Chaves, Pablo, García-Guzmán, Ana
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2024
País:España
Institución:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/162785
Acceso en línea:https://hdl.handle.net/11441/162785
https://doi.org/10.1108/IJEBR-09-2022-0816
Access Level:acceso abierto
Palabra clave:Metaverse
Behavioral intention
PLS-SEM
Effort expectancy
Performance expectancy
id ES_178ef5530a3e5affadca82fcfb7f820f
oai_identifier_str oai:idus.us.es:11441/162785
network_acronym_str ES
network_name_str España
repository_id_str
spelling Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysisGil Cordero, EloyMaldonado López, BelénLedesma Chaves, PabloGarcía-Guzmán, AnaMetaverseBehavioral intentionPLS-SEMEffort expectancyPerformance expectancyPurpose – The purpose of the research is to analyze the factors that determine the intention of small- and medium-sized enterprises (SMEs) to adopt the Metaverse. For this purpose, the analysis of the effort expectancy and performance expectancy of the constructs in relation to business satisfaction is proposed. Design/methodology/approach – The analysis was performed on a sample of 182 Spanish SMEs in the technology sector, using a PLS-SEM approach for development. For the confirmation of the model and its results, an analysis with PLSpredict was performed, obtaining a high predictive capacity of the model. Findings – After the analysis of the model proposed in this research, it is recorded that the valuation of the effort to be made and the possible performance expected by the companies does not directly determine the intention to use immersive technology in their strategic behavior. Instead, the results obtained indicate that business satisfaction will involve obtaining information, reducing uncertainty and analyzing the competition necessary for approaching this new virtual environment. Originality/value – The study represents one of the first approaches to the intention of business behavior in the development of performance strategies within Metaverse systems. So far, the literature has approached immersive systems from perspectives close to consumer behavior, but the study of strategic business behavior has been left aside due to the high degree of experimentalism of this field of study and its scientific approach. The present study aims to contribute to the knowledge of the factors involved in the intention to use the Metaverse by SMEs interested in this field.EmeraldAdministración de Empresas y Marketing2024info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/11441/162785https://doi.org/10.1108/IJEBR-09-2022-0816reponame:idUS. Depósito de Investigación de la Universidad de Sevillainstname:Universidad de Sevilla (US)InglésInternational Journal of Entrepreneurial Behavior & Research, 30 (2-3), 421-449.https://doi.org/10.1108/IJEBR-09-2022-0816info:eu-repo/semantics/openAccessoai:idus.us.es:11441/1627852026-06-17T12:51:07Z
dc.title.none.fl_str_mv Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis
title Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis
spellingShingle Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis
Gil Cordero, Eloy
Metaverse
Behavioral intention
PLS-SEM
Effort expectancy
Performance expectancy
title_short Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis
title_full Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis
title_fullStr Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis
title_full_unstemmed Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis
title_sort Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis
dc.creator.none.fl_str_mv Gil Cordero, Eloy
Maldonado López, Belén
Ledesma Chaves, Pablo
García-Guzmán, Ana
author Gil Cordero, Eloy
author_facet Gil Cordero, Eloy
Maldonado López, Belén
Ledesma Chaves, Pablo
García-Guzmán, Ana
author_role author
author2 Maldonado López, Belén
Ledesma Chaves, Pablo
García-Guzmán, Ana
author2_role author
author
author
dc.contributor.none.fl_str_mv Administración de Empresas y Marketing
dc.subject.none.fl_str_mv Metaverse
Behavioral intention
PLS-SEM
Effort expectancy
Performance expectancy
topic Metaverse
Behavioral intention
PLS-SEM
Effort expectancy
Performance expectancy
description Purpose – The purpose of the research is to analyze the factors that determine the intention of small- and medium-sized enterprises (SMEs) to adopt the Metaverse. For this purpose, the analysis of the effort expectancy and performance expectancy of the constructs in relation to business satisfaction is proposed. Design/methodology/approach – The analysis was performed on a sample of 182 Spanish SMEs in the technology sector, using a PLS-SEM approach for development. For the confirmation of the model and its results, an analysis with PLSpredict was performed, obtaining a high predictive capacity of the model. Findings – After the analysis of the model proposed in this research, it is recorded that the valuation of the effort to be made and the possible performance expected by the companies does not directly determine the intention to use immersive technology in their strategic behavior. Instead, the results obtained indicate that business satisfaction will involve obtaining information, reducing uncertainty and analyzing the competition necessary for approaching this new virtual environment. Originality/value – The study represents one of the first approaches to the intention of business behavior in the development of performance strategies within Metaverse systems. So far, the literature has approached immersive systems from perspectives close to consumer behavior, but the study of strategic business behavior has been left aside due to the high degree of experimentalism of this field of study and its scientific approach. The present study aims to contribute to the knowledge of the factors involved in the intention to use the Metaverse by SMEs interested in this field.
publishDate 2024
dc.date.none.fl_str_mv 2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/11441/162785
https://doi.org/10.1108/IJEBR-09-2022-0816
url https://hdl.handle.net/11441/162785
https://doi.org/10.1108/IJEBR-09-2022-0816
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv International Journal of Entrepreneurial Behavior & Research, 30 (2-3), 421-449.
https://doi.org/10.1108/IJEBR-09-2022-0816
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Emerald
publisher.none.fl_str_mv Emerald
dc.source.none.fl_str_mv reponame:idUS. Depósito de Investigación de la Universidad de Sevilla
instname:Universidad de Sevilla (US)
instname_str Universidad de Sevilla (US)
reponame_str idUS. Depósito de Investigación de la Universidad de Sevilla
collection idUS. Depósito de Investigación de la Universidad de Sevilla
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869403926928818176
score 15,811543

Similares en LA Referencia