Gerencialismo y ficción, o la ficción del gerencialismo: de Ayn Rand a las novelitas de ejecutivos
The aim of management books is to propagate new theories in the field among company executives. Such publications are one of the pillars of managerialism. Perhaps the oddest manifestation of the phenomenon is novels focussing on senior executives heroically battling for business excellence through t...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2019 |
| País: | España |
| Institución: | Universidad Autónoma de Madrid |
| Repositorio: | Biblos-e Archivo. Repositorio Institucional de la UAM |
| Idioma: | español |
| OAI Identifier: | oai:repositorio.uam.es:10486/689119 |
| Acceso en línea: | http://hdl.handle.net/10486/689119 https://dx.doi.org/10.28939/iam.debats.133-1.6 |
| Access Level: | acceso abierto |
| Palabra clave: | Ayn Rand Fiction Literature Management Managerialism Sociología |
| Sumario: | The aim of management books is to propagate new theories in the field among company executives. Such publications are one of the pillars of managerialism. Perhaps the oddest manifestation of the phenomenon is novels focussing on senior executives heroically battling for business excellence through the application of a managerial technique. In this paper, we put this curious, rarely-explored literary genre under the spotlight. We not only analyse the salient features of such literature and its main ingredients but also highlight the major stylistic influence of Ayn Rand's works. The novels of this influential neo-Liberal writer foreshadowed the new narrative form. |
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