Lessons learned from i-mode: What makes consumers click wireless banner ads?
This is the author’s version of a work that was accepted for publication in Computers in Human Behavio. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes...
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| Formato: | artículo |
| Fecha de publicación: | 2007 |
| País: | España |
| Recursos: | Universidad Autónoma de Madrid |
| Repositorio: | Biblos-e Archivo. Repositorio Institucional de la UAM |
| Idioma: | inglés |
| OAI Identifier: | oai:repositorio.uam.es:10486/669318 |
| Acesso em linha: | http://hdl.handle.net/10486/669318 https://dx.doi.org/10.1016/j.chb.2006.03.018 |
| Access Level: | acceso abierto |
| Palavra-chave: | Advertising Consumer behaviour i-Mode Innovation Internet Mobile device Economía Empresa |
| Resumo: | This is the author’s version of a work that was accepted for publication in Computers in Human Behavio. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Computers in Human Behavior 23.3 (2007) DOI http://dx.doi.org/10.1016/j.chb.2006.03.018 |
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