Inferring Social-Demographics of Travellers based on Smart Card Data

[EN] With the wide application of the smart card technology in public transit system, traveller’s daily travel behaviours can be possibly obtained. This study devotes to investigating the pattern of individual mobility patterns and its relationship with social-demographics. We first extract travel f...

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Detalles Bibliográficos
Autores: Zhang, Yang, Cheng, Tao
Tipo de recurso: capítulo de libro
Fecha de publicación:2018
País:España
Institución:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:inglés
OAI Identifier:oai:riunet.upv.es:10251/111931
Acceso en línea:https://riunet.upv.es/handle/10251/111931
Access Level:acceso abierto
Palabra clave:Web data
Internet data
Big data
QCA
PLS
SEM
Conference
Social-demographics
Smart card data
Travel variability
Descripción
Sumario:[EN] With the wide application of the smart card technology in public transit system, traveller’s daily travel behaviours can be possibly obtained. This study devotes to investigating the pattern of individual mobility patterns and its relationship with social-demographics. We first extract travel features from the raw smart card data, including spatial, temporal and travel mode features, which capture the travel variability of travellers. Then, travel features are fed to various supervised machine learning models to predict individual’s demographic attributes, such as age group, gender, income level and car ownership. Finally, a case study based on London’s Oyster Card data is presented and results show it is a promising