Assessing the efficacy of in-the-moment surveys triggered by geolocation data: a comparative study of beach visitors

Data de publicació electrònica: 19-11-2025

Bibliographic Details
Author: Ochoa Gómez, Carlos
Format: article
Status:Published version
Publication Date:2025
Country:España
Institution:Universitat Pompeu Fabra
Repository:Repositorio Digital de la UPF
OAI Identifier:oai:repositori.upf.edu:10230/72614
Online Access:https://hdl.handle.net/10230/72614
http://dx.doi.org/10.1093/jssam/smaf021
Access Level:Open access
Keyword:Beach visits
Geofences
Geolocation
In-the-moment surveys
Passive data
Web surveys
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spelling Assessing the efficacy of in-the-moment surveys triggered by geolocation data: a comparative study of beach visitorsOchoa Gómez, CarlosBeach visitsGeofencesGeolocationIn-the-moment surveysPassive dataWeb surveysData de publicació electrònica: 19-11-2025Memory errors can undermine survey data quality, leading to discrepancies between reported and actual events. Surveying individuals at the moment they experience an event-or shortly thereafter-could enhance data quality. Advances in technology now enable real-time event detection and the immediate delivery of surveys to individuals as events occur. However, the practical feasibility and benefits of in-the-moment surveys compared to conventional retrospective surveys remain largely unexplored. This paper investigates the use of in-the-moment surveys triggered by geolocation data in an opt-in online panel. During July/August 2024, panelists visiting any of the 2,480 mainland beaches in Spain received survey invitations one hour after their arrival. The results were compared to a conventional survey conducted at the end of the same period, asking participants to retrospectively report their last beach visit. Findings indicate comparable participation and post-participation evaluations between methods. However, in-the-moment responses do not produce significant benefits in reducing explicit non-recall ("don't know" answers), except for challenging questions that are difficult to reconstruct, and only among those responding while still at the beach (on-site participants); other data quality aspects did not improve. Nonetheless, this method allowed for the collection of specific information (e.g. photos) more conveniently gathered on-site. Significant disparities in substantive results were observed between methods, largely, but not solely, driven by differences in the events captured (e.g. timeframe and duration of beach visits). When compared with external sources, in-the-moment surveys demonstrated greater credibility.This project received funding from the European Research Council (ERC) under the European Union's Horizon 2020 research and innovation program (grant agreement No. 849165).Oxford University Press2026202620252026info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/10230/72614http://dx.doi.org/10.1093/jssam/smaf021reponame:Repositorio Digital de la UPFinstname:Universitat Pompeu FabraInglésJournal of Survey Statistics and Methodology. 2025 Nov 19info:eu-repo/grantAgreement/EC/H2020/849165© The Author(s) 2025. Published by Oxford University Press on behalf of the American Association for Public Opinion Research. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (https://creative.commons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.https://creative.commons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:repositori.upf.edu:10230/726142026-06-12T07:21:37Z
dc.title.none.fl_str_mv Assessing the efficacy of in-the-moment surveys triggered by geolocation data: a comparative study of beach visitors
title Assessing the efficacy of in-the-moment surveys triggered by geolocation data: a comparative study of beach visitors
spellingShingle Assessing the efficacy of in-the-moment surveys triggered by geolocation data: a comparative study of beach visitors
Ochoa Gómez, Carlos
Beach visits
Geofences
Geolocation
In-the-moment surveys
Passive data
Web surveys
title_short Assessing the efficacy of in-the-moment surveys triggered by geolocation data: a comparative study of beach visitors
title_full Assessing the efficacy of in-the-moment surveys triggered by geolocation data: a comparative study of beach visitors
title_fullStr Assessing the efficacy of in-the-moment surveys triggered by geolocation data: a comparative study of beach visitors
title_full_unstemmed Assessing the efficacy of in-the-moment surveys triggered by geolocation data: a comparative study of beach visitors
title_sort Assessing the efficacy of in-the-moment surveys triggered by geolocation data: a comparative study of beach visitors
dc.creator.none.fl_str_mv Ochoa Gómez, Carlos
author Ochoa Gómez, Carlos
author_facet Ochoa Gómez, Carlos
author_role author
dc.subject.none.fl_str_mv Beach visits
Geofences
Geolocation
In-the-moment surveys
Passive data
Web surveys
topic Beach visits
Geofences
Geolocation
In-the-moment surveys
Passive data
Web surveys
description Data de publicació electrònica: 19-11-2025
publishDate 2025
dc.date.none.fl_str_mv 2025
2026
2026
2026
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/10230/72614
http://dx.doi.org/10.1093/jssam/smaf021
url https://hdl.handle.net/10230/72614
http://dx.doi.org/10.1093/jssam/smaf021
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Journal of Survey Statistics and Methodology. 2025 Nov 19
info:eu-repo/grantAgreement/EC/H2020/849165
dc.rights.none.fl_str_mv https://creative.commons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creative.commons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Oxford University Press
publisher.none.fl_str_mv Oxford University Press
dc.source.none.fl_str_mv reponame:Repositorio Digital de la UPF
instname:Universitat Pompeu Fabra
instname_str Universitat Pompeu Fabra
reponame_str Repositorio Digital de la UPF
collection Repositorio Digital de la UPF
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,81155

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