Engagement and social networks of the Asobal League clubs in 2023

Social networks bring the club closer to its fans and followers, and therefore, to its customers. As a result, this study aims to examine the different social networks used by Asobal League clubs, as well as to analyze the degree of engagement on Instagram (Ei) and Twitter (Et) as dependent variable...

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Detalles Bibliográficos
Autores: Berraquero Rodríguez, Diego, Chavarría Ortíz, Carlos, Baena González, Rafael, García Parejo, Antonia
Tipo de recurso: artículo
Fecha de publicación:2024
País:España
Institución:Universidad Católica San Antonio de Murcia (UCAM)
Repositorio:RIUCAM. Repositorio Institucional de la Universidad Católica San Antonio de Murcia
OAI Identifier:oai:repositorio.ucam.edu:10952/8116
Acceso en línea:http://hdl.handle.net/10952/8116
Access Level:acceso abierto
Palabra clave:Engagement
Handball
Social networks
Facebook
Redes sociales
Balonmano
Twitter
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spelling Engagement and social networks of the Asobal League clubs in 2023El engagement y las redes sociales de los clubes de la Liga Asobal en el año 2023Berraquero Rodríguez, DiegoChavarría Ortíz, CarlosBaena González, RafaelGarcía Parejo, AntoniaEngagementHandballSocial networksFacebookRedes socialesBalonmanoTwitterSocial networks bring the club closer to its fans and followers, and therefore, to its customers. As a result, this study aims to examine the different social networks used by Asobal League clubs, as well as to analyze the degree of engagement on Instagram (Ei) and Twitter (Et) as dependent variables, and whether independent variables such as the ranking at the end of the season, victories, years since the club was founded, and the number of spectators, are able to explain the engagement. The study involved 10 professional clubs in the 2022/23 season, and statistical tests such as Pearson’s correlation models, simple linear regressions and multiple linear regressions were performed. The results show that the relationship between the variables Ei and Et is positive and statistically significant. The relationship between the explanatory variables and Engagement is not significant. It is noteworthy that Barça Handbol had the highest number of victories in the competition and yet the lowest Engagement. Despite the increase in studies on the effects of social networks, it is necessary to continue analyzing predictor variables of the degree of engagement of followers in order to achieve more stable and beneficial relationships.Las redes sociales acercan al club a sus aficionados y seguidores y, por tanto, a sus clientes. Consecuencia de ello, este estudio pretende examinar las diferentes redes sociales que utilizan los clubes de la Liga Asobal, así como analizar el grado de engagement en Instagram (Ei) y Twitter (Et) como variables dependientes y, si variables independientes como el ranking a la finalización de la temporada, las victorias, los años desde la fundación del club y el aforo de espectadores son capaces de explicar el engagement. En el estudio han participado 10 clubes profesionales de la temporada 2022/23 y se han ejecutado pruebas estadísticas como los modelos de correlación de pearson, regresión lineal simple y múltiple. Los resultados muestran que la relación entre las variables Ei y Et es positiva y estadísticamente significativa. La relación entre las variables explicativas y el Engagement no son significativas. Destaca que Barça Handbol presenta el mayor número de victorias de la competición y los Engagement más bajos. A pesar del aumento de estudios sobre los efectos de las redes sociales, es necesario que se continúe analizando variables predictoras del grado de engagement de los seguidores con el fin de alcanzar relaciones más estables y beneficiosas.Actividad Física y Deporte2024info:eu-repo/semantics/articlehttp://hdl.handle.net/10952/8116reponame:RIUCAM. Repositorio Institucional de la Universidad Católica San Antonio de Murciainstname:Universidad Católica San Antonio de Murcia (UCAM)Españolinfo:eu-repo/semantics/openAccessoai:repositorio.ucam.edu:10952/81162026-06-07T18:35:21Z
dc.title.none.fl_str_mv Engagement and social networks of the Asobal League clubs in 2023
El engagement y las redes sociales de los clubes de la Liga Asobal en el año 2023
title Engagement and social networks of the Asobal League clubs in 2023
spellingShingle Engagement and social networks of the Asobal League clubs in 2023
Berraquero Rodríguez, Diego
Engagement
Handball
Social networks
Facebook
Redes sociales
Balonmano
Twitter
title_short Engagement and social networks of the Asobal League clubs in 2023
title_full Engagement and social networks of the Asobal League clubs in 2023
title_fullStr Engagement and social networks of the Asobal League clubs in 2023
title_full_unstemmed Engagement and social networks of the Asobal League clubs in 2023
title_sort Engagement and social networks of the Asobal League clubs in 2023
dc.creator.none.fl_str_mv Berraquero Rodríguez, Diego
Chavarría Ortíz, Carlos
Baena González, Rafael
García Parejo, Antonia
author Berraquero Rodríguez, Diego
author_facet Berraquero Rodríguez, Diego
Chavarría Ortíz, Carlos
Baena González, Rafael
García Parejo, Antonia
author_role author
author2 Chavarría Ortíz, Carlos
Baena González, Rafael
García Parejo, Antonia
author2_role author
author
author
dc.subject.none.fl_str_mv Engagement
Handball
Social networks
Facebook
Redes sociales
Balonmano
Twitter
topic Engagement
Handball
Social networks
Facebook
Redes sociales
Balonmano
Twitter
description Social networks bring the club closer to its fans and followers, and therefore, to its customers. As a result, this study aims to examine the different social networks used by Asobal League clubs, as well as to analyze the degree of engagement on Instagram (Ei) and Twitter (Et) as dependent variables, and whether independent variables such as the ranking at the end of the season, victories, years since the club was founded, and the number of spectators, are able to explain the engagement. The study involved 10 professional clubs in the 2022/23 season, and statistical tests such as Pearson’s correlation models, simple linear regressions and multiple linear regressions were performed. The results show that the relationship between the variables Ei and Et is positive and statistically significant. The relationship between the explanatory variables and Engagement is not significant. It is noteworthy that Barça Handbol had the highest number of victories in the competition and yet the lowest Engagement. Despite the increase in studies on the effects of social networks, it is necessary to continue analyzing predictor variables of the degree of engagement of followers in order to achieve more stable and beneficial relationships.
publishDate 2024
dc.date.none.fl_str_mv 2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10952/8116
url http://hdl.handle.net/10952/8116
dc.language.none.fl_str_mv Español
language_invalid_str_mv Español
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:RIUCAM. Repositorio Institucional de la Universidad Católica San Antonio de Murcia
instname:Universidad Católica San Antonio de Murcia (UCAM)
instname_str Universidad Católica San Antonio de Murcia (UCAM)
reponame_str RIUCAM. Repositorio Institucional de la Universidad Católica San Antonio de Murcia
collection RIUCAM. Repositorio Institucional de la Universidad Católica San Antonio de Murcia
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,81155

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