What kind of video gamer are you?

Producción Científica

Detalles Bibliográficos
Autores: Camarero Izquierdo, María Carmen, San José Cabezudo, Rebeca, Jiménez Torres, Nadia, San Martín Gutíerrez, Sonia
Tipo de recurso: artículo
Estado:Versión enviada para evaluación y publicación
Fecha de publicación:2019
País:España
Institución:Universidad de Valladolid
Repositorio:UVaDOC. Repositorio Documental de la Universidad de Valladolid
OAI Identifier:oai:uvadoc.uva.es:10324/39052
Acceso en línea:https://doi.org/10.1108/JCM-06-2017-2249
http://uvadoc.uva.es/handle/10324/39052
Access Level:acceso abierto
Palabra clave:Consumidores - Conducta
Videojuegos
Marketing
Consumidores
5308.02 Comportamiento del Consumidor
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spelling What kind of video gamer are you?Camarero Izquierdo, María CarmenSan José Cabezudo, RebecaJiménez Torres, NadiaSan Martín Gutíerrez, SoniaConsumidores - ConductaVideojuegosMarketingVideojuegosConsumidores5308.02 Comportamiento del ConsumidorProducción CientíficaPurpose.- This paper attempts to understand the extent to which the effect of motivations on purchase intention varies for diverse segments of video gamers (depending on their personality). Design/Methodology.- Information was collected from 511 Spanish video game consumers. Structural equation modeling, clustering, and multi-group analysis were then conducted to compare results between segments of gamers. Findings.- Results show that hedonic, social and mainly addiction motivations lead to purchase intention of game-related products. Moreover, we identify a typology of gamer that gives rise to differences in motivations-purchase intention links: (1) Analysts include individuals who are essentially conscientious, prefer inventive or cognitive and simulation games and whose behavior is more influenced by hedonic and social motivations to play; (2) Socializers comprise individuals who are mainly extrovert and emotionally stable gamers and who prefer sports and strategy games. The motivations to play that affect their purchase intentions are mainly social; and (3) Sentinels include individuals that are unmindful and introvert, prefer inventive, cognitive, sports and simulation games, and whose social motivations drive their purchase intentions. Originality.- There are 2,200 million video gamers around the world, although it is assumed that this vast market is not homogeneous, which has implications for consumer motivations and purchase intention. However, the currently available classifications that address this challenge are rather limited. In this sense, the present paper provides valuable insights into understanding how personality offers a useful variable to segment consumers in the video game industry and how it moderates the effect of motivations on purchase behavior.Ministerio de Economía y Competetitividad (proyecto ECO2017-82107-R)Junta de Castilla y León (proyecto VA112P17)EmeraldFondo europeo de desarrollo regional2019info:eu-repo/semantics/articleinfo:eu-repo/semantics/submittedVersionapplication/pdfhttps://doi.org/10.1108/JCM-06-2017-2249http://uvadoc.uva.es/handle/10324/39052reponame:UVaDOC. Repositorio Documental de la Universidad de Valladolidinstname:Universidad de ValladolidIngléshttps://www.emerald.com/insight/content/doi/10.1108/JCM-06-2017-2249/full/htmlinfo:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-nd/4.0/oai:uvadoc.uva.es:10324/390522026-06-13T12:44:47Z
dc.title.none.fl_str_mv What kind of video gamer are you?
title What kind of video gamer are you?
spellingShingle What kind of video gamer are you?
Camarero Izquierdo, María Carmen
Consumidores - Conducta
Videojuegos
Marketing
Videojuegos
Consumidores
5308.02 Comportamiento del Consumidor
title_short What kind of video gamer are you?
title_full What kind of video gamer are you?
title_fullStr What kind of video gamer are you?
title_full_unstemmed What kind of video gamer are you?
title_sort What kind of video gamer are you?
dc.creator.none.fl_str_mv Camarero Izquierdo, María Carmen
San José Cabezudo, Rebeca
Jiménez Torres, Nadia
San Martín Gutíerrez, Sonia
author Camarero Izquierdo, María Carmen
author_facet Camarero Izquierdo, María Carmen
San José Cabezudo, Rebeca
Jiménez Torres, Nadia
San Martín Gutíerrez, Sonia
author_role author
author2 San José Cabezudo, Rebeca
Jiménez Torres, Nadia
San Martín Gutíerrez, Sonia
author2_role author
author
author
dc.subject.none.fl_str_mv Consumidores - Conducta
Videojuegos
Marketing
Videojuegos
Consumidores
5308.02 Comportamiento del Consumidor
topic Consumidores - Conducta
Videojuegos
Marketing
Videojuegos
Consumidores
5308.02 Comportamiento del Consumidor
description Producción Científica
publishDate 2019
dc.date.none.fl_str_mv 2019
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/submittedVersion
format article
status_str submittedVersion
dc.identifier.none.fl_str_mv https://doi.org/10.1108/JCM-06-2017-2249
http://uvadoc.uva.es/handle/10324/39052
url https://doi.org/10.1108/JCM-06-2017-2249
http://uvadoc.uva.es/handle/10324/39052
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv https://www.emerald.com/insight/content/doi/10.1108/JCM-06-2017-2249/full/html
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Emerald
Fondo europeo de desarrollo regional
publisher.none.fl_str_mv Emerald
Fondo europeo de desarrollo regional
dc.source.none.fl_str_mv reponame:UVaDOC. Repositorio Documental de la Universidad de Valladolid
instname:Universidad de Valladolid
instname_str Universidad de Valladolid
reponame_str UVaDOC. Repositorio Documental de la Universidad de Valladolid
collection UVaDOC. Repositorio Documental de la Universidad de Valladolid
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.300724

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