Eating Disorder Awareness Campaigns:Thematic and Quantitative Analysis Using Twitter

Background: Health awareness initiatives are frequent but their efficacy is a matter of controversy. We have investigated the effect of the Eating Disorder Awareness Week and Wake Up Weight Watchers campaigns on Twitter. Objective: We aimed to examine whether the Eating Disorder Awareness Week and W...

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Autores: Viguria, I. (Iranzu)|||/items/ea5247a9-3340-41de-b5c0-d67e4c5e053c, Álvarez-Mon, M.Á. (Miguel Ángel)|||/items/cec48ae8-2ad9-4a1b-b572-a26dd284bac3, Llavero-Valero, M. (María)|||/items/496ad2f8-f28a-49b8-aef3-ca8209cc96a4, Barco, A.A. (Angel Asunsolo) del|||/items/5ab8de6c-3cf4-474d-a2d2-04beca64eb51, Ortuño-Sanchez-Pedreño, F. (Felipe)|||/items/1bd89e85-a5b7-4f2f-8935-a61c34581779, Álvarez-Mon, M. (Melchor)|||/items/508d9929-80ee-4c66-b651-3f43506ee959
Tipo de recurso: artículo
Fecha de publicación:2020
País:España
Institución:Universidad de Navarra
Repositorio:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:inglés
OAI Identifier:oai:dadun.unav.edu:10171/66249
Acceso en línea:https://hdl.handle.net/10171/66249
Access Level:acceso abierto
Palabra clave:Awareness campaigns
Eating disorders
Twitter
Social media
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spelling Eating Disorder Awareness Campaigns:Thematic and Quantitative Analysis Using TwitterViguria, I. (Iranzu)|||/items/ea5247a9-3340-41de-b5c0-d67e4c5e053cÁlvarez-Mon, M.Á. (Miguel Ángel)|||/items/cec48ae8-2ad9-4a1b-b572-a26dd284bac3Llavero-Valero, M. (María)|||/items/496ad2f8-f28a-49b8-aef3-ca8209cc96a4Barco, A.A. (Angel Asunsolo) del|||/items/5ab8de6c-3cf4-474d-a2d2-04beca64eb51Ortuño-Sanchez-Pedreño, F. (Felipe)|||/items/1bd89e85-a5b7-4f2f-8935-a61c34581779Álvarez-Mon, M. (Melchor)|||/items/508d9929-80ee-4c66-b651-3f43506ee959Awareness campaignsEating disordersTwitterSocial mediaBackground: Health awareness initiatives are frequent but their efficacy is a matter of controversy. We have investigated the effect of the Eating Disorder Awareness Week and Wake Up Weight Watchers campaigns on Twitter. Objective: We aimed to examine whether the Eating Disorder Awareness Week and Wake Up Weight Watchers initiatives increased the volume and dissemination of Twitter conversations related to eating disorders and investigate what content generates the most interest on Twitter. Methods: Over a period of 12 consecutive days in 2018, we collected tweets containing the hashtag #wakeupweightwatchers and hashtags related to Eating Disorder Awareness Week (#eatingdisorderawarenessweek, #eatingdisorderawareness, or #EDAW), with the hashtag #eatingdisorder as a control. The content of each tweet was rated as medical, testimony, help offer, awareness, pro-ana, or anti-ana. We analyzed the number of retweets and favorites generated, as well as the potential reach and impact of the hashtags and the characteristics of contributors. Results: The number of #wakeupweightwatchers tweets was higher than that of Eating Disorder Awareness Week and #eatingdisorder tweets (3900, 2056, and 1057, respectively). The content of tweets was significantly different between the hashtags analyzed (P<.001). Medical content was lower in the awareness campaigns. Awareness and help offer content were lower in #wakeupweightwatchers tweets. Retweet and favorite ratios were highest in #wakeupweightwatchers tweets. Eating Disorder Awareness Week achieved the highest impact, and very influential contributors participated. Conclusions: Both awareness campaigns effectively promoted tweeting about eating disorders. The majority of tweets did not promote any specific preventive or help-seeking behaviors.Dadun. Depósito Académico Digital Universidad de Navarra20232023-05-1620202020-01-0120202020-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10171/66249reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/662492026-06-21T12:47:57Z
dc.title.none.fl_str_mv Eating Disorder Awareness Campaigns:Thematic and Quantitative Analysis Using Twitter
title Eating Disorder Awareness Campaigns:Thematic and Quantitative Analysis Using Twitter
spellingShingle Eating Disorder Awareness Campaigns:Thematic and Quantitative Analysis Using Twitter
Viguria, I. (Iranzu)|||/items/ea5247a9-3340-41de-b5c0-d67e4c5e053c
Awareness campaigns
Eating disorders
Twitter
Social media
title_short Eating Disorder Awareness Campaigns:Thematic and Quantitative Analysis Using Twitter
title_full Eating Disorder Awareness Campaigns:Thematic and Quantitative Analysis Using Twitter
title_fullStr Eating Disorder Awareness Campaigns:Thematic and Quantitative Analysis Using Twitter
title_full_unstemmed Eating Disorder Awareness Campaigns:Thematic and Quantitative Analysis Using Twitter
title_sort Eating Disorder Awareness Campaigns:Thematic and Quantitative Analysis Using Twitter
dc.creator.none.fl_str_mv Viguria, I. (Iranzu)|||/items/ea5247a9-3340-41de-b5c0-d67e4c5e053c
Álvarez-Mon, M.Á. (Miguel Ángel)|||/items/cec48ae8-2ad9-4a1b-b572-a26dd284bac3
Llavero-Valero, M. (María)|||/items/496ad2f8-f28a-49b8-aef3-ca8209cc96a4
Barco, A.A. (Angel Asunsolo) del|||/items/5ab8de6c-3cf4-474d-a2d2-04beca64eb51
Ortuño-Sanchez-Pedreño, F. (Felipe)|||/items/1bd89e85-a5b7-4f2f-8935-a61c34581779
Álvarez-Mon, M. (Melchor)|||/items/508d9929-80ee-4c66-b651-3f43506ee959
author Viguria, I. (Iranzu)|||/items/ea5247a9-3340-41de-b5c0-d67e4c5e053c
author_facet Viguria, I. (Iranzu)|||/items/ea5247a9-3340-41de-b5c0-d67e4c5e053c
Álvarez-Mon, M.Á. (Miguel Ángel)|||/items/cec48ae8-2ad9-4a1b-b572-a26dd284bac3
Llavero-Valero, M. (María)|||/items/496ad2f8-f28a-49b8-aef3-ca8209cc96a4
Barco, A.A. (Angel Asunsolo) del|||/items/5ab8de6c-3cf4-474d-a2d2-04beca64eb51
Ortuño-Sanchez-Pedreño, F. (Felipe)|||/items/1bd89e85-a5b7-4f2f-8935-a61c34581779
Álvarez-Mon, M. (Melchor)|||/items/508d9929-80ee-4c66-b651-3f43506ee959
author_role author
author2 Álvarez-Mon, M.Á. (Miguel Ángel)|||/items/cec48ae8-2ad9-4a1b-b572-a26dd284bac3
Llavero-Valero, M. (María)|||/items/496ad2f8-f28a-49b8-aef3-ca8209cc96a4
Barco, A.A. (Angel Asunsolo) del|||/items/5ab8de6c-3cf4-474d-a2d2-04beca64eb51
Ortuño-Sanchez-Pedreño, F. (Felipe)|||/items/1bd89e85-a5b7-4f2f-8935-a61c34581779
Álvarez-Mon, M. (Melchor)|||/items/508d9929-80ee-4c66-b651-3f43506ee959
author2_role author
author
author
author
author
dc.contributor.none.fl_str_mv Dadun. Depósito Académico Digital Universidad de Navarra
dc.subject.none.fl_str_mv Awareness campaigns
Eating disorders
Twitter
Social media
topic Awareness campaigns
Eating disorders
Twitter
Social media
description Background: Health awareness initiatives are frequent but their efficacy is a matter of controversy. We have investigated the effect of the Eating Disorder Awareness Week and Wake Up Weight Watchers campaigns on Twitter. Objective: We aimed to examine whether the Eating Disorder Awareness Week and Wake Up Weight Watchers initiatives increased the volume and dissemination of Twitter conversations related to eating disorders and investigate what content generates the most interest on Twitter. Methods: Over a period of 12 consecutive days in 2018, we collected tweets containing the hashtag #wakeupweightwatchers and hashtags related to Eating Disorder Awareness Week (#eatingdisorderawarenessweek, #eatingdisorderawareness, or #EDAW), with the hashtag #eatingdisorder as a control. The content of each tweet was rated as medical, testimony, help offer, awareness, pro-ana, or anti-ana. We analyzed the number of retweets and favorites generated, as well as the potential reach and impact of the hashtags and the characteristics of contributors. Results: The number of #wakeupweightwatchers tweets was higher than that of Eating Disorder Awareness Week and #eatingdisorder tweets (3900, 2056, and 1057, respectively). The content of tweets was significantly different between the hashtags analyzed (P<.001). Medical content was lower in the awareness campaigns. Awareness and help offer content were lower in #wakeupweightwatchers tweets. Retweet and favorite ratios were highest in #wakeupweightwatchers tweets. Eating Disorder Awareness Week achieved the highest impact, and very influential contributors participated. Conclusions: Both awareness campaigns effectively promoted tweeting about eating disorders. The majority of tweets did not promote any specific preventive or help-seeking behaviors.
publishDate 2020
dc.date.none.fl_str_mv 2020
2020-01-01
2020
2020-01-01
2023
2023-05-16
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10171/66249
url https://hdl.handle.net/10171/66249
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra
instname:Universidad de Navarra
instname_str Universidad de Navarra
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
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repository.mail.fl_str_mv
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