University training on entrepreneurship in communication and journalism business

The current scenario of crisis and change has prompted the idea of entrepreneurship as a way to develop new media business models that can be promoted by university training. In this study, we aim to assess the effects of such training. A qualitative study was conducted using in-depth interviews of...

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Detalhes bibliográficos
Autores: Aceituno-Aceituno, Pedro, Casero-Ripollés, Andreu, Escudero Garzás, José Joaquín, Bousoño-Calzón, Carlos
Formato: artículo
Fecha de publicación:2018
País:España
Recursos:Universidad a Distancia de Madrid (UDIMA)
Repositorio:udiMundus. Repositorio Institucional de la Universidad a Distancia de Madrid
OAI Identifier:oai:udimundus.udima.es:20.500.12226/162
Acesso em linha:http://hdl.handle.net/20.500.12226/162
Access Level:acceso abierto
Palavra-chave:University training
journalism, communication
marketing, innovation
social, crisis
job
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spelling University training on entrepreneurship in communication and journalism businessAceituno-Aceituno, PedroCasero-Ripollés, AndreuEscudero Garzás, José JoaquínBousoño-Calzón, CarlosUniversity trainingjournalism, communicationmarketing, innovationsocial, crisisjobThe current scenario of crisis and change has prompted the idea of entrepreneurship as a way to develop new media business models that can be promoted by university training. In this study, we aim to assess the effects of such training. A qualitative study was conducted using in-depth interviews of Spanish journalism and communication entrepreneurs who have undergone university training in business creation and management. Our results show the positive effects of this training on entrepreneurship both in general and on specific aspects of entrepreneurial projects such as organization, business plan/model, marketing, innovation, social aspects and quality of life. Different patterns between the effects of university training on new initiatives and advanced projects were also observed. In this respect, the training supported the creation of new businesses and the development of existing ones. Finally, the suggestions for improving training and the limitations to entrepreneurship have revealed the importance of providing this type of education with a more practical, up-to-date approach that is interconnected with the business and university world. Therefore, examples of this work can be of vital importance in opening up new opportunities for sector development to enable future generations of journalists to fulfill their important social function.Universitat Jaume I de Castelló2018-19Departamento de Administración y Dirección de Empresas y EconomíaFacultad de Ciencias Económicas y Empresariales2018info:eu-repo/semantics/articlehttp://hdl.handle.net/20.500.12226/162reponame:udiMundus. Repositorio Institucional de la Universidad a Distancia de Madridinstname:Universidad a Distancia de Madrid (UDIMA)Ingléshttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:udimundus.udima.es:20.500.12226/1622026-06-02T12:44:31Z
dc.title.none.fl_str_mv University training on entrepreneurship in communication and journalism business
title University training on entrepreneurship in communication and journalism business
spellingShingle University training on entrepreneurship in communication and journalism business
Aceituno-Aceituno, Pedro
University training
journalism, communication
marketing, innovation
social, crisis
job
title_short University training on entrepreneurship in communication and journalism business
title_full University training on entrepreneurship in communication and journalism business
title_fullStr University training on entrepreneurship in communication and journalism business
title_full_unstemmed University training on entrepreneurship in communication and journalism business
title_sort University training on entrepreneurship in communication and journalism business
dc.creator.none.fl_str_mv Aceituno-Aceituno, Pedro
Casero-Ripollés, Andreu
Escudero Garzás, José Joaquín
Bousoño-Calzón, Carlos
author Aceituno-Aceituno, Pedro
author_facet Aceituno-Aceituno, Pedro
Casero-Ripollés, Andreu
Escudero Garzás, José Joaquín
Bousoño-Calzón, Carlos
author_role author
author2 Casero-Ripollés, Andreu
Escudero Garzás, José Joaquín
Bousoño-Calzón, Carlos
author2_role author
author
author
dc.subject.none.fl_str_mv University training
journalism, communication
marketing, innovation
social, crisis
job
topic University training
journalism, communication
marketing, innovation
social, crisis
job
description The current scenario of crisis and change has prompted the idea of entrepreneurship as a way to develop new media business models that can be promoted by university training. In this study, we aim to assess the effects of such training. A qualitative study was conducted using in-depth interviews of Spanish journalism and communication entrepreneurs who have undergone university training in business creation and management. Our results show the positive effects of this training on entrepreneurship both in general and on specific aspects of entrepreneurial projects such as organization, business plan/model, marketing, innovation, social aspects and quality of life. Different patterns between the effects of university training on new initiatives and advanced projects were also observed. In this respect, the training supported the creation of new businesses and the development of existing ones. Finally, the suggestions for improving training and the limitations to entrepreneurship have revealed the importance of providing this type of education with a more practical, up-to-date approach that is interconnected with the business and university world. Therefore, examples of this work can be of vital importance in opening up new opportunities for sector development to enable future generations of journalists to fulfill their important social function.
publishDate 2018
dc.date.none.fl_str_mv 2018
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/20.500.12226/162
url http://hdl.handle.net/20.500.12226/162
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Departamento de Administración y Dirección de Empresas y Economía
Facultad de Ciencias Económicas y Empresariales
publisher.none.fl_str_mv Departamento de Administración y Dirección de Empresas y Economía
Facultad de Ciencias Económicas y Empresariales
dc.source.none.fl_str_mv reponame:udiMundus. Repositorio Institucional de la Universidad a Distancia de Madrid
instname:Universidad a Distancia de Madrid (UDIMA)
instname_str Universidad a Distancia de Madrid (UDIMA)
reponame_str udiMundus. Repositorio Institucional de la Universidad a Distancia de Madrid
collection udiMundus. Repositorio Institucional de la Universidad a Distancia de Madrid
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,300719

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