Comparative study of students' perception and behavioral intention in MOOC context

This paper addresses undergraduates' perception and behavioral intention (BI) toward Massive open online courses (MOOCs). It considers the moderating effect of culture to further explore the perceptions of students with different cultures to engage in MOOCs, providing MOOC suppliers with practi...

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Detalles Bibliográficos
Autores: Wang, Kai|||0000-0002-7765-8658, Rialp Criado, Josep|||0000-0002-0656-1592, Hemmen, Stefan Félix van|||0000-0003-1452-166X
Tipo de recurso: artículo
Fecha de publicación:2024
País:España
Institución:Universitat Autònoma de Barcelona
Repositorio:Dipòsit Digital de Documents de la UAB
Idioma:inglés
OAI Identifier:oai:ddd.uab.cat:324282
Acceso en línea:https://ddd.uab.cat/record/324282
https://dx.doi.org/urn:doi:10.1007/s40299-023-00781-7
Access Level:acceso abierto
Palabra clave:MOOCs
Theory of planned behavior
Technology acceptance model
TAM-TPB
Hofstede cultural dimensions theory
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spelling Comparative study of students' perception and behavioral intention in MOOC contextundergraduates in China and SpainWang, Kai|||0000-0002-7765-8658Rialp Criado, Josep|||0000-0002-0656-1592Hemmen, Stefan Félix van|||0000-0003-1452-166XMOOCsTheory of planned behaviorTechnology acceptance modelTAM-TPBHofstede cultural dimensions theoryThis paper addresses undergraduates' perception and behavioral intention (BI) toward Massive open online courses (MOOCs). It considers the moderating effect of culture to further explore the perceptions of students with different cultures to engage in MOOCs, providing MOOC suppliers with practical suggestions. 770 undergraduates in Spain and China are involved in this study. The proposed research model incorporating the technology acceptance model and theory of planned behavior is confirmed as a desirable theoretical model. Additionally, the moderating effect of culture has been confirmed between Spanish and Chinese students. The findings show Perceived usefulness and Perceived ease of use are effective in forming attitude (ATT). Besides, ATT and subjective norm, and perceived behavioral control are confirmed as vital factors impacting BI. Regarding the moderating effect of culture, significant differences have been detected to account for their behavior. 22024-01-0120242024-01-01Articlehttp://purl.org/coar/resource_type/c_6501AMhttp://purl.org/coar/version/c_ab4af688f83e57aainfo:eu-repo/semantics/articleapplication/pdfhttps://ddd.uab.cat/record/324282https://dx.doi.org/urn:doi:10.1007/s40299-023-00781-7reponame:Dipòsit Digital de Documents de la UABinstname:Universitat Autònoma de BarcelonaInglésengopen accesshttp://purl.org/coar/access_right/c_abf2Aquest material està protegit per drets d'autor i/o drets afins. Podeu utilitzar aquest material en funció del que permet la legislació de drets d'autor i drets afins d'aplicació al vostre cas. Per a d'altres usos heu d'obtenir permís del(s) titular(s) de drets.https://rightsstatements.org/vocab/InC/1.0/info:eu-repo/semantics/openAccessoai:ddd.uab.cat:3242822026-06-06T12:50:31Z
dc.title.none.fl_str_mv Comparative study of students' perception and behavioral intention in MOOC context
undergraduates in China and Spain
title Comparative study of students' perception and behavioral intention in MOOC context
spellingShingle Comparative study of students' perception and behavioral intention in MOOC context
Wang, Kai|||0000-0002-7765-8658
MOOCs
Theory of planned behavior
Technology acceptance model
TAM-TPB
Hofstede cultural dimensions theory
title_short Comparative study of students' perception and behavioral intention in MOOC context
title_full Comparative study of students' perception and behavioral intention in MOOC context
title_fullStr Comparative study of students' perception and behavioral intention in MOOC context
title_full_unstemmed Comparative study of students' perception and behavioral intention in MOOC context
title_sort Comparative study of students' perception and behavioral intention in MOOC context
dc.creator.none.fl_str_mv Wang, Kai|||0000-0002-7765-8658
Rialp Criado, Josep|||0000-0002-0656-1592
Hemmen, Stefan Félix van|||0000-0003-1452-166X
author Wang, Kai|||0000-0002-7765-8658
author_facet Wang, Kai|||0000-0002-7765-8658
Rialp Criado, Josep|||0000-0002-0656-1592
Hemmen, Stefan Félix van|||0000-0003-1452-166X
author_role author
author2 Rialp Criado, Josep|||0000-0002-0656-1592
Hemmen, Stefan Félix van|||0000-0003-1452-166X
author2_role author
author
dc.subject.none.fl_str_mv MOOCs
Theory of planned behavior
Technology acceptance model
TAM-TPB
Hofstede cultural dimensions theory
topic MOOCs
Theory of planned behavior
Technology acceptance model
TAM-TPB
Hofstede cultural dimensions theory
description This paper addresses undergraduates' perception and behavioral intention (BI) toward Massive open online courses (MOOCs). It considers the moderating effect of culture to further explore the perceptions of students with different cultures to engage in MOOCs, providing MOOC suppliers with practical suggestions. 770 undergraduates in Spain and China are involved in this study. The proposed research model incorporating the technology acceptance model and theory of planned behavior is confirmed as a desirable theoretical model. Additionally, the moderating effect of culture has been confirmed between Spanish and Chinese students. The findings show Perceived usefulness and Perceived ease of use are effective in forming attitude (ATT). Besides, ATT and subjective norm, and perceived behavioral control are confirmed as vital factors impacting BI. Regarding the moderating effect of culture, significant differences have been detected to account for their behavior.
publishDate 2024
dc.date.none.fl_str_mv 2
2024-01-01
2024
2024-01-01
dc.type.none.fl_str_mv Article
http://purl.org/coar/resource_type/c_6501
AM
http://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://ddd.uab.cat/record/324282
https://dx.doi.org/urn:doi:10.1007/s40299-023-00781-7
url https://ddd.uab.cat/record/324282
https://dx.doi.org/urn:doi:10.1007/s40299-023-00781-7
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
https://rightsstatements.org/vocab/InC/1.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
https://rightsstatements.org/vocab/InC/1.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Dipòsit Digital de Documents de la UAB
instname:Universitat Autònoma de Barcelona
instname_str Universitat Autònoma de Barcelona
reponame_str Dipòsit Digital de Documents de la UAB
collection Dipòsit Digital de Documents de la UAB
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