The paradigm shift in immersive journalism through the British media BBC

The chapter is based on a series of questions that will be answered throughout the chapter. On the one hand, one of the main questions, and one that is given priority, is whether the media significantly create immersive content to efficiently disseminate the journalistic message. On the other hand,...

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Detalhes bibliográficos
Autores: Sánchez Franco, Víctor, Lavilla Muñoz, David
Tipo de documento: capítulo de livro
Data de publicação:2025
País:España
Recursos:Universidad Complutense de Madrid (UCM)
Repositório:Docta Complutense
Idioma:espanhol
OAI Identifier:oai:docta.ucm.es:20.500.14352/122488
Acesso em linha:https://hdl.handle.net/20.500.14352/122488
Access Level:Acceso aberto
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Periodismo inmersivo
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Ciencias de la Información
Periodismo
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spelling The paradigm shift in immersive journalism through the British media BBCSánchez Franco, VíctorLavilla Muñoz, David070007316.77004.946004.946M1Empresa informativaPeriodismo inmersivoBBCRealidad VirtualRealidad AumentadaCiencias de la InformaciónPeriodismo5910.02 Medios de Comunicación de MasasThe chapter is based on a series of questions that will be answered throughout the chapter. On the one hand, one of the main questions, and one that is given priority, is whether the media significantly create immersive content to efficiently disseminate the journalistic message. On the other hand, we also reflect on the existence of practical cases that could be taken as an example or starting point for those previously established, so this question is also linked to the example of the chapter itself with the English Channel BBC as one of the possible references to be taken into account in this area. In this case, the aim is to review which media apply immersion in a virtuous way on a frequent or regular basis. Likewise, the main objective of the chapter follows a very even line in which it seeks to identify one or several media that can be taken as a strong example of the application of immersion in the field of journalism and studying in what way and through what trends and environments it does it. These two issues serve as a starting point for the topics to be addressed in the chapter, since BBC was one of the first broadcasters to join the trend of immersive content development. And it is, together with the American CNN (Lavilla and Sánchez, 2024), one of the most outstanding examples within the global media landscape in offering a different narrative alternative to what had been developed until then by conventional audiovisual media. All this bet revolved around a clear, direct and ambitious business objective: to offer the prosumer, from its multiplatform, a new audiovisual alternative to try to interact with the content in a more gamified (Teixes, 2014) and interactive way (Teixes, 2014).CompásBarros Bastidas, CarlosSierra Sánchez, JavierUniversidad Complutense de Madrid20252025-01-0120252025-01-01book parthttp://purl.org/coar/resource_type/c_3248VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/bookPartapplication/pdfhttps://hdl.handle.net/20.500.14352/122488reponame:Docta Complutenseinstname:Universidad Complutense de Madrid (UCM)Españolspaopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:docta.ucm.es:20.500.14352/1224882026-06-02T12:44:21Z
dc.title.none.fl_str_mv The paradigm shift in immersive journalism through the British media BBC
title The paradigm shift in immersive journalism through the British media BBC
spellingShingle The paradigm shift in immersive journalism through the British media BBC
Sánchez Franco, Víctor
070
007
316.77
004.946
004.946
M1
Empresa informativa
Periodismo inmersivo
BBC
Realidad Virtual
Realidad Aumentada
Ciencias de la Información
Periodismo
5910.02 Medios de Comunicación de Masas
title_short The paradigm shift in immersive journalism through the British media BBC
title_full The paradigm shift in immersive journalism through the British media BBC
title_fullStr The paradigm shift in immersive journalism through the British media BBC
title_full_unstemmed The paradigm shift in immersive journalism through the British media BBC
title_sort The paradigm shift in immersive journalism through the British media BBC
dc.creator.none.fl_str_mv Sánchez Franco, Víctor
Lavilla Muñoz, David
author Sánchez Franco, Víctor
author_facet Sánchez Franco, Víctor
Lavilla Muñoz, David
author_role author
author2 Lavilla Muñoz, David
author2_role author
dc.contributor.none.fl_str_mv Barros Bastidas, Carlos
Sierra Sánchez, Javier
Universidad Complutense de Madrid
dc.subject.none.fl_str_mv 070
007
316.77
004.946
004.946
M1
Empresa informativa
Periodismo inmersivo
BBC
Realidad Virtual
Realidad Aumentada
Ciencias de la Información
Periodismo
5910.02 Medios de Comunicación de Masas
topic 070
007
316.77
004.946
004.946
M1
Empresa informativa
Periodismo inmersivo
BBC
Realidad Virtual
Realidad Aumentada
Ciencias de la Información
Periodismo
5910.02 Medios de Comunicación de Masas
description The chapter is based on a series of questions that will be answered throughout the chapter. On the one hand, one of the main questions, and one that is given priority, is whether the media significantly create immersive content to efficiently disseminate the journalistic message. On the other hand, we also reflect on the existence of practical cases that could be taken as an example or starting point for those previously established, so this question is also linked to the example of the chapter itself with the English Channel BBC as one of the possible references to be taken into account in this area. In this case, the aim is to review which media apply immersion in a virtuous way on a frequent or regular basis. Likewise, the main objective of the chapter follows a very even line in which it seeks to identify one or several media that can be taken as a strong example of the application of immersion in the field of journalism and studying in what way and through what trends and environments it does it. These two issues serve as a starting point for the topics to be addressed in the chapter, since BBC was one of the first broadcasters to join the trend of immersive content development. And it is, together with the American CNN (Lavilla and Sánchez, 2024), one of the most outstanding examples within the global media landscape in offering a different narrative alternative to what had been developed until then by conventional audiovisual media. All this bet revolved around a clear, direct and ambitious business objective: to offer the prosumer, from its multiplatform, a new audiovisual alternative to try to interact with the content in a more gamified (Teixes, 2014) and interactive way (Teixes, 2014).
publishDate 2025
dc.date.none.fl_str_mv 2025
2025-01-01
2025
2025-01-01
dc.type.none.fl_str_mv book part
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VoR
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dc.type.openaire.fl_str_mv info:eu-repo/semantics/bookPart
format bookPart
dc.identifier.none.fl_str_mv https://hdl.handle.net/20.500.14352/122488
url https://hdl.handle.net/20.500.14352/122488
dc.language.none.fl_str_mv Español
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dc.rights.none.fl_str_mv open access
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dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Compás
publisher.none.fl_str_mv Compás
dc.source.none.fl_str_mv reponame:Docta Complutense
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reponame_str Docta Complutense
collection Docta Complutense
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