Reescrituras variopintas del mito de don Quijote en la publicidad: el turismo, la lotería y el vino
This article aims to study Don Quixote's representation in publicity. Therefore, several advertisements of three main sectors (tourism, lottery, and oenology) are analyzed and compared to the founder story of the Don Quixote myth, which is Don Quixote of La Mancha (1605, 1615) by Cervantes. The...
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2023 |
| País: | España |
| Institución: | Universidad de Salamanca (USAL) |
| Repositorio: | GREDOS. Repositorio Institucional de la Universidad de Salamanca |
| OAI Identifier: | oai:gredos.usal.es:10366/160169 |
| Acceso en línea: | http://hdl.handle.net/10366/160169 |
| Access Level: | acceso abierto |
| Palabra clave: | Don Quixote myth mithoanalysis mythocritics publicity don Quijote mito mitoanálisis mitocrítica publicidad |
| Sumario: | This article aims to study Don Quixote's representation in publicity. Therefore, several advertisements of three main sectors (tourism, lottery, and oenology) are analyzed and compared to the founder story of the Don Quixote myth, which is Don Quixote of La Mancha (1605, 1615) by Cervantes. The methodology used in this article is mythocritics. Thus, the principal mythemes established by Bautista Naranjo (2015a) are taken up and furthermore, a new mytheme is added in order to include Don Quixote of La Mancha narrative structure as part of the mythic story. |
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