Multicultural advertising as a tool to social integration of immigrants in Spain
Tutor: Manel Jiménez-Morales
| Autor: | |
|---|---|
| Tipo de recurso: | tesis de maestría |
| Fecha de publicación: | 2017 |
| País: | España |
| Institución: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositorio: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10230/33266 |
| Acceso en línea: | http://hdl.handle.net/10230/33266 |
| Access Level: | acceso abierto |
| Palabra clave: | Immigrants en els mitjans de comunicació de massa Publicitat -- Aspectes socials Racisme en els mitjans de comunicació de massa |
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Multicultural advertising as a tool to social integration of immigrants in SpainMaultasch de Oliveira, SamaraImmigrants en els mitjans de comunicació de massaPublicitat -- Aspectes socialsRacisme en els mitjans de comunicació de massaTutor: Manel Jiménez-MoralesTreball de fi de Màster Estudis Internacionals sobre Mitjans, Poder i DiversitatThis article proposes the discussion of the representation of immigrants from different cultures and races in advertising in Spain as a tool of social integration and improvement of the autochthonous self-esteem towards Spain, as it is their home. Through a mixed research including qualitative interviews, focus group and quantitative survey, this study analyzed the perception of presence and frequency of non-Spaniard people and raise the discussion of the necessity of their inclusion in campaigns. This study enabled the creation of a spot over diversity as a practical exercise of inclusion of different people in advertising developed and starred by teenagers of second generation of immigrants. The conclusion pointed an expressive perception of the necessity of including immigrants in advertising and also raised a reflection over the topic among the interviews and thus will do for future readers.201720172017info:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10230/33266reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésAtribución-NoComercial-SinDerivadas 3.0 Españahttp://creativecommons.org/licenses/by-nc-nd/3.0/es/info:eu-repo/semantics/openAccessoai:recercat.cat:10230/332662026-05-29T05:05:01Z |
| dc.title.none.fl_str_mv |
Multicultural advertising as a tool to social integration of immigrants in Spain |
| title |
Multicultural advertising as a tool to social integration of immigrants in Spain |
| spellingShingle |
Multicultural advertising as a tool to social integration of immigrants in Spain Maultasch de Oliveira, Samara Immigrants en els mitjans de comunicació de massa Publicitat -- Aspectes socials Racisme en els mitjans de comunicació de massa |
| title_short |
Multicultural advertising as a tool to social integration of immigrants in Spain |
| title_full |
Multicultural advertising as a tool to social integration of immigrants in Spain |
| title_fullStr |
Multicultural advertising as a tool to social integration of immigrants in Spain |
| title_full_unstemmed |
Multicultural advertising as a tool to social integration of immigrants in Spain |
| title_sort |
Multicultural advertising as a tool to social integration of immigrants in Spain |
| dc.creator.none.fl_str_mv |
Maultasch de Oliveira, Samara |
| author |
Maultasch de Oliveira, Samara |
| author_facet |
Maultasch de Oliveira, Samara |
| author_role |
author |
| dc.subject.none.fl_str_mv |
Immigrants en els mitjans de comunicació de massa Publicitat -- Aspectes socials Racisme en els mitjans de comunicació de massa |
| topic |
Immigrants en els mitjans de comunicació de massa Publicitat -- Aspectes socials Racisme en els mitjans de comunicació de massa |
| description |
Tutor: Manel Jiménez-Morales |
| publishDate |
2017 |
| dc.date.none.fl_str_mv |
2017 2017 2017 |
| dc.type.none.fl_str_mv |
info:eu-repo/semantics/masterThesis |
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masterThesis |
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http://hdl.handle.net/10230/33266 |
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http://hdl.handle.net/10230/33266 |
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Inglés |
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Inglés |
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Atribución-NoComercial-SinDerivadas 3.0 España http://creativecommons.org/licenses/by-nc-nd/3.0/es/ info:eu-repo/semantics/openAccess |
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Atribución-NoComercial-SinDerivadas 3.0 España http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
| eu_rights_str_mv |
openAccess |
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application/pdf application/pdf |
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reponame:Recercat. Dipósit de la Recerca de Catalunya instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
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Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
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Recercat. Dipósit de la Recerca de Catalunya |
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Recercat. Dipósit de la Recerca de Catalunya |
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1869403132852699136 |
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15,198674 |