Selfies versus conservation: The influence of user-generated content in the image of protected natural spaces

This study uses geolocated Instagram posts to understand the influence of User-Generated Content (UGC) on image projection and its influence on the behaviours of visitors in vulnerable destinations that should be managed by sustainable precepts. Based on a sample of 34,948 posts geotagged in Congost...

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Detalles Bibliográficos
Autores: Araujo Batlle, Alex, Garay, Lluis, Morales-Pérez, Soledad
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2023
País:España
Institución:Universitat Oberta de Catalunya (UOC)
Repositorio:O2, repositorio institucional de la UOC
OAI Identifier:oai:openaccess.uoc.edu:10609/150194
Acceso en línea:http://hdl.handle.net/10609/150194
https://doi.org/10.1016/j.jort.2023.100644
Access Level:acceso abierto
Palabra clave:social media
destination image
DMOUGC
natural spaces
sustainability
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repository_id_str
spelling Selfies versus conservation: The influence of user-generated content in the image of protected natural spacesAraujo Batlle, AlexGaray, LluisMorales-Pérez, Soledadsocial mediadestination imageDMOUGCnatural spacessustainabilityThis study uses geolocated Instagram posts to understand the influence of User-Generated Content (UGC) on image projection and its influence on the behaviours of visitors in vulnerable destinations that should be managed by sustainable precepts. Based on a sample of 34,948 posts geotagged in Congost de Mont-Rebei, a protected natural destination located in Catalonia (Spain), this study reveals the existences of three types of visitor profiles which do not always exhibit sustainable behaviour and often project narcissist images where the destination is merely a background, without contributing to the value of the place. The findings extend previous understanding of research on images of tourist destinations and visitor behaviours from a sustainable perspective. This study also provides recommendations for destination management organizations (DMOs) to improve the projection of the value of protected spaces and influence the behaviour of its visitors. Management implications For industry, administrations and those responsible for managing vulnerable destinations, this work shows the importance of incorporating social media analysis into the management of flows and spaces. Not only to analysing the type of content that is projected on social media as just another element for determining the profile of the visitor; it can also be especially relevant as a tool for measuring activity, helping to plan actions that guarantee the sustainability of the destination. Having a communication strategy on social media should enable DMOs to reinforce the social value of protected spaces and preserve their natural resources.Elsevier202420242023info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfapplication/pdfhttp://hdl.handle.net/10609/150194https://doi.org/10.1016/j.jort.2023.100644reponame:O2, repositorio institucional de la UOCinstname:Universitat Oberta de Catalunya (UOC)InglésJournal of Outdoor Recreation and Tourism, 2023, 44(Part A), 1-11.https://doi.org/10.1016/j.jort.2023.100644CC BY NC NDhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/info:eu-repo/semantics/openAccessoai:openaccess.uoc.edu:10609/1501942026-05-28T12:42:01Z
dc.title.none.fl_str_mv Selfies versus conservation: The influence of user-generated content in the image of protected natural spaces
title Selfies versus conservation: The influence of user-generated content in the image of protected natural spaces
spellingShingle Selfies versus conservation: The influence of user-generated content in the image of protected natural spaces
Araujo Batlle, Alex
social media
destination image
DMOUGC
natural spaces
sustainability
title_short Selfies versus conservation: The influence of user-generated content in the image of protected natural spaces
title_full Selfies versus conservation: The influence of user-generated content in the image of protected natural spaces
title_fullStr Selfies versus conservation: The influence of user-generated content in the image of protected natural spaces
title_full_unstemmed Selfies versus conservation: The influence of user-generated content in the image of protected natural spaces
title_sort Selfies versus conservation: The influence of user-generated content in the image of protected natural spaces
dc.creator.none.fl_str_mv Araujo Batlle, Alex
Garay, Lluis
Morales-Pérez, Soledad
author Araujo Batlle, Alex
author_facet Araujo Batlle, Alex
Garay, Lluis
Morales-Pérez, Soledad
author_role author
author2 Garay, Lluis
Morales-Pérez, Soledad
author2_role author
author
dc.subject.none.fl_str_mv social media
destination image
DMOUGC
natural spaces
sustainability
topic social media
destination image
DMOUGC
natural spaces
sustainability
description This study uses geolocated Instagram posts to understand the influence of User-Generated Content (UGC) on image projection and its influence on the behaviours of visitors in vulnerable destinations that should be managed by sustainable precepts. Based on a sample of 34,948 posts geotagged in Congost de Mont-Rebei, a protected natural destination located in Catalonia (Spain), this study reveals the existences of three types of visitor profiles which do not always exhibit sustainable behaviour and often project narcissist images where the destination is merely a background, without contributing to the value of the place. The findings extend previous understanding of research on images of tourist destinations and visitor behaviours from a sustainable perspective. This study also provides recommendations for destination management organizations (DMOs) to improve the projection of the value of protected spaces and influence the behaviour of its visitors. Management implications For industry, administrations and those responsible for managing vulnerable destinations, this work shows the importance of incorporating social media analysis into the management of flows and spaces. Not only to analysing the type of content that is projected on social media as just another element for determining the profile of the visitor; it can also be especially relevant as a tool for measuring activity, helping to plan actions that guarantee the sustainability of the destination. Having a communication strategy on social media should enable DMOs to reinforce the social value of protected spaces and preserve their natural resources.
publishDate 2023
dc.date.none.fl_str_mv 2023
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10609/150194
https://doi.org/10.1016/j.jort.2023.100644
url http://hdl.handle.net/10609/150194
https://doi.org/10.1016/j.jort.2023.100644
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Journal of Outdoor Recreation and Tourism, 2023, 44(Part A), 1-11.
https://doi.org/10.1016/j.jort.2023.100644
dc.rights.none.fl_str_mv CC BY NC ND
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv CC BY NC ND
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:O2, repositorio institucional de la UOC
instname:Universitat Oberta de Catalunya (UOC)
instname_str Universitat Oberta de Catalunya (UOC)
reponame_str O2, repositorio institucional de la UOC
collection O2, repositorio institucional de la UOC
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.301629

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