New marketing methods of type foundries
Type foundries are adopting innovative strategies like selling unfinished typefaces, creating separate collections, and launching sub-brands to enhance creativity and engage users. This qualitative study explores approaches by Future Fonts, Zetafonts, OH no Type Foundry, Foundry5, Swiss Typefaces, C...
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2025 |
| País: | España |
| Institución: | Universitat Autònoma de Barcelona |
| Repositorio: | Dipòsit Digital de Documents de la UAB |
| Idioma: | inglés |
| OAI Identifier: | oai:ddd.uab.cat:322247 |
| Acceso en línea: | https://ddd.uab.cat/record/322247 https://dx.doi.org/urn:doi:10.5565/rev/grafica.442 |
| Access Level: | acceso abierto |
| Palabra clave: | Typography Type foundry Sub-brands Selling unfinished typefaces Tipográfica Fundición tipográfica Submarcas Venta de tipografías sin terminar Tipogràfica Foneria tipogràfica Submarques Venda de tipografies sense acabar |
| Sumario: | Type foundries are adopting innovative strategies like selling unfinished typefaces, creating separate collections, and launching sub-brands to enhance creativity and engage users. This qualitative study explores approaches by Future Fonts, Zetafonts, OH no Type Foundry, Foundry5, Swiss Typefaces, Commercial Type, and Pangram Pangram, linking them to ambidextrous marketing and disruptive innovation. The findings suggest that these models democratise design through user feedback, encourage design diversity, preserve core identities, and expand creative scope, but have not yet ensured financial sustainability. Further research, particularly quantitative studies and user insights, is needed to assess the long-term viability and impact on the type industry. |
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