Using smartphones reservations for hotels in Barcelona for a business segment: empirical analysis
This paper tries to demonstrate that virtual communities or social media influence the decision to buy tourism products. Specifically, we show that smartphone bookings made by business tourists coming to Barcelona are increasingly popular. The methodology used is first a comprehensive literature rev...
| Autores: | , , , , |
|---|---|
| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2015 |
| País: | España |
| Recursos: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositorio: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10256/20300 |
| Acesso em linha: | http://hdl.handle.net/10256/20300 |
| Access Level: | acceso abierto |
| Palavra-chave: | Mitjans de comunicació social Social media Xarxes socials Social networks Telèfons intel·ligents Smartphones Turisme -- Màrqueting Tourism -- Marketing |
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Using smartphones reservations for hotels in Barcelona for a business segment: empirical analysisFondevila i Gascón, Joan FrancescBerbel, GasparMuñoz González, MónicaMir Bernal, PedroPuiggrós, ElenaMitjans de comunicació socialSocial mediaXarxes socialsSocial networksTelèfons intel·ligentsSmartphonesTurisme -- MàrquetingTourism -- MarketingThis paper tries to demonstrate that virtual communities or social media influence the decision to buy tourism products. Specifically, we show that smartphone bookings made by business tourists coming to Barcelona are increasingly popular. The methodology used is first a comprehensive literature review on the topic, media and social networks as a means of tourism promotion and product recommendation. Then, the article goes on with quantitative method that converts the object of study into numerical data, with emphasis on the measurable objective and, therefore, requiring the use of statistics For this study we decided to devise a quantitative questionnaire which is usually the method of data collection by most usual research using this type of method. The multiple choice is an instrument for obtaining data and it is used to gather the information needed: facts, opinions, trends. Data collection was carried out for 4 months (May, June, July and August 2015) with n=1512. We conducted a sieve with inclusion and exclusion criteria and which discarded all participants who did not travel for business. The final sample was 494 participants. We conclude that Facebook, Twitter, Instagram and Foursquare social media are the media used by young people and where gender does not influence their use. However, the degree of use of Google+, Linkedin, TripAdvisor and Booking have no significant relationship, taking into account such variables as age and genderGlobal Journal of Computer Sciences2015info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10256/20300Global Journal of Computer Sciences, 2015, vol. 05, núm. 2, p. 60-67Articles publicats (EU Mediterrani)reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)Inglésinfo:eu-repo/semantics/altIdentifier/doi/10.18844/gjcs.v5i2.179info:eu-repo/semantics/altIdentifier/issn/2301-2587Attribution-NonCommercial 4.0 Internationalhttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccessoai:recercat.cat:10256/203002026-05-29T05:05:01Z |
| dc.title.none.fl_str_mv |
Using smartphones reservations for hotels in Barcelona for a business segment: empirical analysis |
| title |
Using smartphones reservations for hotels in Barcelona for a business segment: empirical analysis |
| spellingShingle |
Using smartphones reservations for hotels in Barcelona for a business segment: empirical analysis Fondevila i Gascón, Joan Francesc Mitjans de comunicació social Social media Xarxes socials Social networks Telèfons intel·ligents Smartphones Turisme -- Màrqueting Tourism -- Marketing |
| title_short |
Using smartphones reservations for hotels in Barcelona for a business segment: empirical analysis |
| title_full |
Using smartphones reservations for hotels in Barcelona for a business segment: empirical analysis |
| title_fullStr |
Using smartphones reservations for hotels in Barcelona for a business segment: empirical analysis |
| title_full_unstemmed |
Using smartphones reservations for hotels in Barcelona for a business segment: empirical analysis |
| title_sort |
Using smartphones reservations for hotels in Barcelona for a business segment: empirical analysis |
| dc.creator.none.fl_str_mv |
Fondevila i Gascón, Joan Francesc Berbel, Gaspar Muñoz González, Mónica Mir Bernal, Pedro Puiggrós, Elena |
| author |
Fondevila i Gascón, Joan Francesc |
| author_facet |
Fondevila i Gascón, Joan Francesc Berbel, Gaspar Muñoz González, Mónica Mir Bernal, Pedro Puiggrós, Elena |
| author_role |
author |
| author2 |
Berbel, Gaspar Muñoz González, Mónica Mir Bernal, Pedro Puiggrós, Elena |
| author2_role |
author author author author |
| dc.subject.none.fl_str_mv |
Mitjans de comunicació social Social media Xarxes socials Social networks Telèfons intel·ligents Smartphones Turisme -- Màrqueting Tourism -- Marketing |
| topic |
Mitjans de comunicació social Social media Xarxes socials Social networks Telèfons intel·ligents Smartphones Turisme -- Màrqueting Tourism -- Marketing |
| description |
This paper tries to demonstrate that virtual communities or social media influence the decision to buy tourism products. Specifically, we show that smartphone bookings made by business tourists coming to Barcelona are increasingly popular. The methodology used is first a comprehensive literature review on the topic, media and social networks as a means of tourism promotion and product recommendation. Then, the article goes on with quantitative method that converts the object of study into numerical data, with emphasis on the measurable objective and, therefore, requiring the use of statistics For this study we decided to devise a quantitative questionnaire which is usually the method of data collection by most usual research using this type of method. The multiple choice is an instrument for obtaining data and it is used to gather the information needed: facts, opinions, trends. Data collection was carried out for 4 months (May, June, July and August 2015) with n=1512. We conducted a sieve with inclusion and exclusion criteria and which discarded all participants who did not travel for business. The final sample was 494 participants. We conclude that Facebook, Twitter, Instagram and Foursquare social media are the media used by young people and where gender does not influence their use. However, the degree of use of Google+, Linkedin, TripAdvisor and Booking have no significant relationship, taking into account such variables as age and gender |
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2015 |
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2015 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
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article |
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publishedVersion |
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http://hdl.handle.net/10256/20300 |
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http://hdl.handle.net/10256/20300 |
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Inglés |
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Inglés |
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info:eu-repo/semantics/altIdentifier/doi/10.18844/gjcs.v5i2.179 info:eu-repo/semantics/altIdentifier/issn/2301-2587 |
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Attribution-NonCommercial 4.0 International http://creativecommons.org/licenses/by-nc/4.0/ info:eu-repo/semantics/openAccess |
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Attribution-NonCommercial 4.0 International http://creativecommons.org/licenses/by-nc/4.0/ |
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openAccess |
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application/pdf |
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Global Journal of Computer Sciences |
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Global Journal of Computer Sciences |
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Global Journal of Computer Sciences, 2015, vol. 05, núm. 2, p. 60-67 Articles publicats (EU Mediterrani) reponame:Recercat. Dipósit de la Recerca de Catalunya instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
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Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
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Recercat. Dipósit de la Recerca de Catalunya |
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Recercat. Dipósit de la Recerca de Catalunya |
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