Antecedents and consequences of trust as a multidimensional construct. Cross-country analysis in the luxury retail sector

The objective of this study is to understand the role of the multidimensional trust of a luxury brand as an antecedent of consumer satisfaction and a consequence of reputation and familiarity, considering -in turn-that reputation and familiarity can be a consequence of the consumer’s cognitive and a...

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Detalles Bibliográficos
Autores: Marinao-Artigas, Enrique, Valenzuela-Fernández, Leslier, Chasco Yrigoyen, María del Coro, Laroze-Prehn, Denise
Tipo de recurso: artículo
Fecha de publicación:2022
País:España
Institución:Universidad Autónoma de Madrid
Repositorio:Biblos-e Archivo. Repositorio Institucional de la UAM
Idioma:inglés
OAI Identifier:oai:repositorio.uam.es:10486/712503
Acceso en línea:http://hdl.handle.net/10486/712503
https://dx.doi.org/10.5295/cdg.211490em
Access Level:acceso abierto
Palabra clave:Brand Luxury
Cross-cultural Analysis
Familiarity
Reputation
Trust
Satisfaction
Economía
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spelling Antecedents and consequences of trust as a multidimensional construct. Cross-country analysis in the luxury retail sectorAntecedentes y consecuencias de la confianza como un constructo multidimensional. Análisis transnacional en el sector minorista del lujoMarinao-Artigas, EnriqueValenzuela-Fernández, LeslierChasco Yrigoyen, María del CoroLaroze-Prehn, DeniseBrand LuxuryCross-cultural AnalysisFamiliarityReputationTrustSatisfactionEconomíaThe objective of this study is to understand the role of the multidimensional trust of a luxury brand as an antecedent of consumer satisfaction and a consequence of reputation and familiarity, considering -in turn-that reputation and familiarity can be a consequence of the consumer’s cognitive and affective experiences. A cross-country analysis in the luxury retail sector was carried out. Association relationships between variables are tested by a model of structural equations. For this, a transnational analysis has been carried out in the luxury retail sector. A non-probabilistic sample was used in this study. 1058 people were interviewed, 608 consumers in Santiago (Chile) and 450 in Madrid (Spain). The key role played by the multidimensional trust of a luxury brand as an antecedent of satisfaction and consequence of reputation and familiarity is confirmed. When observing the reputation and familiarity of a luxury brand as a result of the cognitive and affective experiences of the consumer, differences between Chile and Spain have been discovered. Managers can not only use the brand’s own characteristics to differentiate themselves from the competition, but they can also do so through the multi-dimensional trust of the luxury brandEl objetivo de este estudio es comprender el papel de la confianza multidimensional de una marca de lujo como antecedente de la satisfacción del consumidor y consecuencia de la reputación y de la familiaridad, teniendo en cuenta —a su vez— que la reputación y la familiaridad pueden ser consecuencia de las experiencias cognitivas y afectivas del consumidor. Se llevó a cabo un análisis comparativo de países en el sector minorista de lujo. Las relaciones de asociación entre variables se prueban mediante un modelo de ecuaciones estructurales. Para ello, se ha realizado un análisis transnacional en el sector del retail de lujo. En este estudio fue utilizada una muestra no probabilística. Se entrevistó a 1058 personas, 608 consumidores en Santiago (Chile) y 450 en Madrid (España). Se confirma el papel clave que juega la confianza multidimensional de una marca de lujo como antecedente de la satisfacción y consecuencia de la reputación y la familiaridad. Al observar la reputación y la familiaridad de una marca de lujo como resultado de las experiencias cognitivas y afectivas del consumidor, se descubren diferencias entre Chile y España. Los gerentes no solo pueden utilizar las características propias de la marca para diferenciarse de la competencia, sino que también pueden hacerlo a través de la confianza multidimensional de la marca de lujoUniversidad del Pais Vasco. Instituto de Economia Aplicada a la EmpresaDepartamento de Economía AplicadaFacultad de Ciencias Económicas y Empresariales20222022-05-03research articlehttp://purl.org/coar/resource_type/c_2df8fbb1VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10486/712503https://dx.doi.org/10.5295/cdg.211490emreponame:Biblos-e Archivo. Repositorio Institucional de la UAMinstname:Universidad Autónoma de MadridInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:repositorio.uam.es:10486/7125032026-06-23T12:46:27Z
dc.title.none.fl_str_mv Antecedents and consequences of trust as a multidimensional construct. Cross-country analysis in the luxury retail sector
Antecedentes y consecuencias de la confianza como un constructo multidimensional. Análisis transnacional en el sector minorista del lujo
title Antecedents and consequences of trust as a multidimensional construct. Cross-country analysis in the luxury retail sector
spellingShingle Antecedents and consequences of trust as a multidimensional construct. Cross-country analysis in the luxury retail sector
Marinao-Artigas, Enrique
Brand Luxury
Cross-cultural Analysis
Familiarity
Reputation
Trust
Satisfaction
Economía
title_short Antecedents and consequences of trust as a multidimensional construct. Cross-country analysis in the luxury retail sector
title_full Antecedents and consequences of trust as a multidimensional construct. Cross-country analysis in the luxury retail sector
title_fullStr Antecedents and consequences of trust as a multidimensional construct. Cross-country analysis in the luxury retail sector
title_full_unstemmed Antecedents and consequences of trust as a multidimensional construct. Cross-country analysis in the luxury retail sector
title_sort Antecedents and consequences of trust as a multidimensional construct. Cross-country analysis in the luxury retail sector
dc.creator.none.fl_str_mv Marinao-Artigas, Enrique
Valenzuela-Fernández, Leslier
Chasco Yrigoyen, María del Coro
Laroze-Prehn, Denise
author Marinao-Artigas, Enrique
author_facet Marinao-Artigas, Enrique
Valenzuela-Fernández, Leslier
Chasco Yrigoyen, María del Coro
Laroze-Prehn, Denise
author_role author
author2 Valenzuela-Fernández, Leslier
Chasco Yrigoyen, María del Coro
Laroze-Prehn, Denise
author2_role author
author
author
dc.contributor.none.fl_str_mv Departamento de Economía Aplicada
Facultad de Ciencias Económicas y Empresariales
dc.subject.none.fl_str_mv Brand Luxury
Cross-cultural Analysis
Familiarity
Reputation
Trust
Satisfaction
Economía
topic Brand Luxury
Cross-cultural Analysis
Familiarity
Reputation
Trust
Satisfaction
Economía
description The objective of this study is to understand the role of the multidimensional trust of a luxury brand as an antecedent of consumer satisfaction and a consequence of reputation and familiarity, considering -in turn-that reputation and familiarity can be a consequence of the consumer’s cognitive and affective experiences. A cross-country analysis in the luxury retail sector was carried out. Association relationships between variables are tested by a model of structural equations. For this, a transnational analysis has been carried out in the luxury retail sector. A non-probabilistic sample was used in this study. 1058 people were interviewed, 608 consumers in Santiago (Chile) and 450 in Madrid (Spain). The key role played by the multidimensional trust of a luxury brand as an antecedent of satisfaction and consequence of reputation and familiarity is confirmed. When observing the reputation and familiarity of a luxury brand as a result of the cognitive and affective experiences of the consumer, differences between Chile and Spain have been discovered. Managers can not only use the brand’s own characteristics to differentiate themselves from the competition, but they can also do so through the multi-dimensional trust of the luxury brand
publishDate 2022
dc.date.none.fl_str_mv 2022
2022-05-03
dc.type.none.fl_str_mv research article
http://purl.org/coar/resource_type/c_2df8fbb1
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10486/712503
https://dx.doi.org/10.5295/cdg.211490em
url http://hdl.handle.net/10486/712503
https://dx.doi.org/10.5295/cdg.211490em
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad del Pais Vasco. Instituto de Economia Aplicada a la Empresa
publisher.none.fl_str_mv Universidad del Pais Vasco. Instituto de Economia Aplicada a la Empresa
dc.source.none.fl_str_mv reponame:Biblos-e Archivo. Repositorio Institucional de la UAM
instname:Universidad Autónoma de Madrid
instname_str Universidad Autónoma de Madrid
reponame_str Biblos-e Archivo. Repositorio Institucional de la UAM
collection Biblos-e Archivo. Repositorio Institucional de la UAM
repository.name.fl_str_mv
repository.mail.fl_str_mv
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