The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach

Taking into account available data from 2002 to 2009 about the market share percentages of the Spanish mobile telecommunications service providers, a dynamic diffusion model to study the evolution of the clients’ change between the different companies during the period 2010–2016 is proposed. The con...

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Autores: Cervelló Royo, Roberto Elías|||0000-0002-8304-4177, Cortés, J.-C.|||0000-0002-6528-2155, Villanueva Micó, Rafael Jacinto|||0000-0002-0131-0532, Santonja, F.
Tipo de recurso: artículo
Fecha de publicación:2014
País:España
Institución:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:inglés
OAI Identifier:oai:riunet.upv.es:10251/60965
Acceso en línea:https://riunet.upv.es/handle/10251/60965
Access Level:acceso abierto
Palabra clave:Modelling
Forecasting
Mobile telecommunications services
Social interaction
Market share
MATEMATICA APLICADA
ECONOMIA FINANCIERA Y CONTABILIDAD
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spelling The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approachCervelló Royo, Roberto Elías|||0000-0002-8304-4177Cortés, J.-C.|||0000-0002-6528-2155Villanueva Micó, Rafael Jacinto|||0000-0002-0131-0532Santonja, F.ModellingForecastingMobile telecommunications servicesSocial interactionMarket shareMATEMATICA APLICADAECONOMIA FINANCIERA Y CONTABILIDADTaking into account available data from 2002 to 2009 about the market share percentages of the Spanish mobile telecommunications service providers, a dynamic diffusion model to study the evolution of the clients’ change between the different companies during the period 2010–2016 is proposed. The constructed model provides a tool for forecasting short-term trends about the customers’ preferences with respect to mobile network operators taking into account both, autonomous decisions due to direct marketing and advertising strategies, and also decisions adopted through interaction via social influence. The model can provide insights to companies for designing strategies in order to gain market share.This work has been partially supported by the FIS PI-10/01433; the Spanish Government and European Regional Development Fund (FEDER) [grant number MTM2009-08587]; and the Universitat Politecnica de Valencia [grant number PAID06-11-2070].Taylor & Francis: STM, Behavioural Science and Public Health TitlesFacultad de Administración y Dirección de EmpresasDepartamento de Matemática AplicadaDepartamento de Economía y Ciencias SocialesInstituto Universitario de Matemática MultidisciplinarInstituto de Salud Carlos IIIUniversitat Politècnica de ValènciaMinisterio de Ciencia e InnovaciónRepositorio Institucional de la Universitat Politècnica de València Riunet20142014-01-01journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfapplication/pdfhttps://riunet.upv.es/handle/10251/60965reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valénciainstname:Universitat Politècnica de València (UPV)InglésengMinisterio de Ciencia e Innovación http://dx.doi.org/10.13039/501100004837 MTM2009-08587 Ecuaciones Diferenciales Aleatorias Y AplicacionesInstituto de Salud Carlos III https://doi.org/10.13039/501100004587 PI10%2F01433 Análisis de la pertinencia de cambio de pauta vacunal frente meningococo en la CV. Modelación epidemiológica mediante redes aleatorisUniversitat Politècnica de València https://doi.org/10.13039/501100004233 PAID-06-11-2070open accesshttp://purl.org/coar/access_right/c_abf2Reserva de todos los derechoshttp://rightsstatements.org/vocab/InC/1.0/info:eu-repo/semantics/openAccessoai:riunet.upv.es:10251/609652026-06-13T07:49:27Z
dc.title.none.fl_str_mv The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach
title The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach
spellingShingle The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach
Cervelló Royo, Roberto Elías|||0000-0002-8304-4177
Modelling
Forecasting
Mobile telecommunications services
Social interaction
Market share
MATEMATICA APLICADA
ECONOMIA FINANCIERA Y CONTABILIDAD
title_short The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach
title_full The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach
title_fullStr The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach
title_full_unstemmed The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach
title_sort The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach
dc.creator.none.fl_str_mv Cervelló Royo, Roberto Elías|||0000-0002-8304-4177
Cortés, J.-C.|||0000-0002-6528-2155
Villanueva Micó, Rafael Jacinto|||0000-0002-0131-0532
Santonja, F.
author Cervelló Royo, Roberto Elías|||0000-0002-8304-4177
author_facet Cervelló Royo, Roberto Elías|||0000-0002-8304-4177
Cortés, J.-C.|||0000-0002-6528-2155
Villanueva Micó, Rafael Jacinto|||0000-0002-0131-0532
Santonja, F.
author_role author
author2 Cortés, J.-C.|||0000-0002-6528-2155
Villanueva Micó, Rafael Jacinto|||0000-0002-0131-0532
Santonja, F.
author2_role author
author
author
dc.contributor.none.fl_str_mv Facultad de Administración y Dirección de Empresas
Departamento de Matemática Aplicada
Departamento de Economía y Ciencias Sociales
Instituto Universitario de Matemática Multidisciplinar
Instituto de Salud Carlos III
Universitat Politècnica de València
Ministerio de Ciencia e Innovación
Repositorio Institucional de la Universitat Politècnica de València Riunet
dc.subject.none.fl_str_mv Modelling
Forecasting
Mobile telecommunications services
Social interaction
Market share
MATEMATICA APLICADA
ECONOMIA FINANCIERA Y CONTABILIDAD
topic Modelling
Forecasting
Mobile telecommunications services
Social interaction
Market share
MATEMATICA APLICADA
ECONOMIA FINANCIERA Y CONTABILIDAD
description Taking into account available data from 2002 to 2009 about the market share percentages of the Spanish mobile telecommunications service providers, a dynamic diffusion model to study the evolution of the clients’ change between the different companies during the period 2010–2016 is proposed. The constructed model provides a tool for forecasting short-term trends about the customers’ preferences with respect to mobile network operators taking into account both, autonomous decisions due to direct marketing and advertising strategies, and also decisions adopted through interaction via social influence. The model can provide insights to companies for designing strategies in order to gain market share.
publishDate 2014
dc.date.none.fl_str_mv 2014
2014-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://riunet.upv.es/handle/10251/60965
url https://riunet.upv.es/handle/10251/60965
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.relation.none.fl_str_mv Ministerio de Ciencia e Innovación http://dx.doi.org/10.13039/501100004837 MTM2009-08587 Ecuaciones Diferenciales Aleatorias Y Aplicaciones
Instituto de Salud Carlos III https://doi.org/10.13039/501100004587 PI10%2F01433 Análisis de la pertinencia de cambio de pauta vacunal frente meningococo en la CV. Modelación epidemiológica mediante redes aleatoris
Universitat Politècnica de València https://doi.org/10.13039/501100004233 PAID-06-11-2070
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reserva de todos los derechos
http://rightsstatements.org/vocab/InC/1.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reserva de todos los derechos
http://rightsstatements.org/vocab/InC/1.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Taylor & Francis: STM, Behavioural Science and Public Health Titles
publisher.none.fl_str_mv Taylor & Francis: STM, Behavioural Science and Public Health Titles
dc.source.none.fl_str_mv reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname:Universitat Politècnica de València (UPV)
instname_str Universitat Politècnica de València (UPV)
reponame_str RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
collection RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
repository.name.fl_str_mv
repository.mail.fl_str_mv
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