Determinants of eWOM on hospitality CSR issues. In Facebook we trust?

Social media has emerged asa powerfuland successfultooltodisseminate information relating to corporate social responsibility (CSR) in different industries, including the hospitality context. Similarly, the media plays a major role in the domain of CSR since news media materializes corporate goals re...

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Autores: Martínez García de Leaniz, Rosa Patricia|||0000-0002-9527-0307, Herrero Crespo, Angel|||0000-0001-8103-9174, García de los Salmones, María del Mar|||0000-0001-5217-4553
Tipo de recurso: artículo
Fecha de publicación:2020
País:España
Institución:Universidad de Cantabria (UC)
Repositorio:UCrea Repositorio Abierto de la Universidad de Cantabria
Idioma:inglés
OAI Identifier:oai:repositorio.unican.es:10902/20771
Acceso en línea:http://hdl.handle.net/10902/20771
Access Level:acceso abierto
Palabra clave:eWOM
CSR
Facebook trust
Privacy concern
Source credibility
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repository_id_str
spelling Determinants of eWOM on hospitality CSR issues. In Facebook we trust?Martínez García de Leaniz, Rosa Patricia|||0000-0002-9527-0307Herrero Crespo, Angel|||0000-0001-8103-9174García de los Salmones, María del Mar|||0000-0001-5217-4553eWOMCSRFacebook trustPrivacy concernSource credibilitySocial media has emerged asa powerfuland successfultooltodisseminate information relating to corporate social responsibility (CSR) in different industries, including the hospitality context. Similarly, the media plays a major role in the domain of CSR since news media materializes corporate goals regarding CSR issues. However, no prior studies have explored the main factors that influence electronic word of mouth (eWOM) on CSR issues covered by the media through social media. This research incorporates the characteristics of information (specific) and individuals? informational predisposition (general) into an integrative model to examine the key predictors of intention to share and comment on negative CSR news covered by a specific media outlet on a particular social networking site (SNS): Facebook. To empirically test the proposed model, 208 Facebook users were surveyed in Spain. The results show that information value, Facebook trust and self-disclosure have a positive impact on eWOM intentions. It also confirmed that source credibility has a positive impact on information value. However, neither significant relationship was found between Facebook trust and privacy concerns, nor between this variable and intentions to share and comment. Finally, theoretical conclusions, managerial implications, and limitations are discussed.Taylor & FrancisUniversidad de Cantabria20202020-01-01journal articlehttp://purl.org/coar/resource_type/c_6501NAhttp://purl.org/coar/version/c_be7fb7dd8ff6fe43info:eu-repo/semantics/articlehttp://hdl.handle.net/10902/20771Journal of sustainable tourism, Volume 28, 2020 - Issue 10 pp. Pages 1479-1497reponame:UCrea Repositorio Abierto de la Universidad de Cantabriainstname:Universidad de Cantabria (UC)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:repositorio.unican.es:10902/207712026-06-02T12:39:31Z
dc.title.none.fl_str_mv Determinants of eWOM on hospitality CSR issues. In Facebook we trust?
title Determinants of eWOM on hospitality CSR issues. In Facebook we trust?
spellingShingle Determinants of eWOM on hospitality CSR issues. In Facebook we trust?
Martínez García de Leaniz, Rosa Patricia|||0000-0002-9527-0307
eWOM
CSR
Facebook trust
Privacy concern
Source credibility
title_short Determinants of eWOM on hospitality CSR issues. In Facebook we trust?
title_full Determinants of eWOM on hospitality CSR issues. In Facebook we trust?
title_fullStr Determinants of eWOM on hospitality CSR issues. In Facebook we trust?
title_full_unstemmed Determinants of eWOM on hospitality CSR issues. In Facebook we trust?
title_sort Determinants of eWOM on hospitality CSR issues. In Facebook we trust?
dc.creator.none.fl_str_mv Martínez García de Leaniz, Rosa Patricia|||0000-0002-9527-0307
Herrero Crespo, Angel|||0000-0001-8103-9174
García de los Salmones, María del Mar|||0000-0001-5217-4553
author Martínez García de Leaniz, Rosa Patricia|||0000-0002-9527-0307
author_facet Martínez García de Leaniz, Rosa Patricia|||0000-0002-9527-0307
Herrero Crespo, Angel|||0000-0001-8103-9174
García de los Salmones, María del Mar|||0000-0001-5217-4553
author_role author
author2 Herrero Crespo, Angel|||0000-0001-8103-9174
García de los Salmones, María del Mar|||0000-0001-5217-4553
author2_role author
author
dc.contributor.none.fl_str_mv Universidad de Cantabria
dc.subject.none.fl_str_mv eWOM
CSR
Facebook trust
Privacy concern
Source credibility
topic eWOM
CSR
Facebook trust
Privacy concern
Source credibility
description Social media has emerged asa powerfuland successfultooltodisseminate information relating to corporate social responsibility (CSR) in different industries, including the hospitality context. Similarly, the media plays a major role in the domain of CSR since news media materializes corporate goals regarding CSR issues. However, no prior studies have explored the main factors that influence electronic word of mouth (eWOM) on CSR issues covered by the media through social media. This research incorporates the characteristics of information (specific) and individuals? informational predisposition (general) into an integrative model to examine the key predictors of intention to share and comment on negative CSR news covered by a specific media outlet on a particular social networking site (SNS): Facebook. To empirically test the proposed model, 208 Facebook users were surveyed in Spain. The results show that information value, Facebook trust and self-disclosure have a positive impact on eWOM intentions. It also confirmed that source credibility has a positive impact on information value. However, neither significant relationship was found between Facebook trust and privacy concerns, nor between this variable and intentions to share and comment. Finally, theoretical conclusions, managerial implications, and limitations are discussed.
publishDate 2020
dc.date.none.fl_str_mv 2020
2020-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
NA
http://purl.org/coar/version/c_be7fb7dd8ff6fe43
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10902/20771
url http://hdl.handle.net/10902/20771
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Taylor & Francis
publisher.none.fl_str_mv Taylor & Francis
dc.source.none.fl_str_mv Journal of sustainable tourism, Volume 28, 2020 - Issue 10 pp. Pages 1479-1497
reponame:UCrea Repositorio Abierto de la Universidad de Cantabria
instname:Universidad de Cantabria (UC)
instname_str Universidad de Cantabria (UC)
reponame_str UCrea Repositorio Abierto de la Universidad de Cantabria
collection UCrea Repositorio Abierto de la Universidad de Cantabria
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,300724

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