Audience behaviour and multiplatform strategies: the path towards connected TV in Spain

The convergence of television and the internet is profoundly changing the audio-visual market. Connected TV is offered through a wide range of internet-enabled devices. Taking audience perspective into account, the aim of this article is to describe television companies’ strategies for their multipl...

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Detalles Bibliográficos
Autores: Medina-Laverón, M. (Mercedes)|||/items/2c2d6575-9e46-42ef-89aa-8fa162088fab, Herrero-Subías, M. (Mónica)|||/items/9f66a9ce-d782-4023-a58f-f1ddd9fbc18d, Guerrero-Perez, E. (Enrique)|||/items/5f4df480-8633-47da-8128-75caaee01c57
Tipo de recurso: artículo
Fecha de publicación:2015
País:España
Institución:Universidad de Navarra
Repositorio:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:inglés
OAI Identifier:oai:dadun.unav.edu:10171/39399
Acceso en línea:https://hdl.handle.net/10171/39399
Access Level:acceso abierto
Palabra clave:Audience consumption
Multiplatform
Connected television
Materias Investigacion::Comunicación
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network_acronym_str ES
network_name_str España
repository_id_str
spelling Audience behaviour and multiplatform strategies: the path towards connected TV in SpainEl comportamiento del público y las estrategias multiplataforma: el camino hacia la televisión conectada en EspañaO comportamento do público e as estratégias multiplataforma: o caminho para a televisão conectada na EspanhaMedina-Laverón, M. (Mercedes)|||/items/2c2d6575-9e46-42ef-89aa-8fa162088fabHerrero-Subías, M. (Mónica)|||/items/9f66a9ce-d782-4023-a58f-f1ddd9fbc18dGuerrero-Perez, E. (Enrique)|||/items/5f4df480-8633-47da-8128-75caaee01c57Audience consumptionMultiplatformConnected televisionMaterias Investigacion::ComunicaciónThe convergence of television and the internet is profoundly changing the audio-visual market. Connected TV is offered through a wide range of internet-enabled devices. Taking audience perspective into account, the aim of this article is to describe television companies’ strategies for their multiplatform portfolios and the impact that this new context has on traditional pay television companies.The main data sources are professional reports, case studies, and an original online survey carried out in Spain.Universidad Austral, ArgentinaDadun. Depósito Académico Digital Universidad de Navarra20152015-11-1720152015-01-0120152015-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10171/39399reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/393992026-06-21T12:47:57Z
dc.title.none.fl_str_mv Audience behaviour and multiplatform strategies: the path towards connected TV in Spain
El comportamiento del público y las estrategias multiplataforma: el camino hacia la televisión conectada en España
O comportamento do público e as estratégias multiplataforma: o caminho para a televisão conectada na Espanha
title Audience behaviour and multiplatform strategies: the path towards connected TV in Spain
spellingShingle Audience behaviour and multiplatform strategies: the path towards connected TV in Spain
Medina-Laverón, M. (Mercedes)|||/items/2c2d6575-9e46-42ef-89aa-8fa162088fab
Audience consumption
Multiplatform
Connected television
Materias Investigacion::Comunicación
title_short Audience behaviour and multiplatform strategies: the path towards connected TV in Spain
title_full Audience behaviour and multiplatform strategies: the path towards connected TV in Spain
title_fullStr Audience behaviour and multiplatform strategies: the path towards connected TV in Spain
title_full_unstemmed Audience behaviour and multiplatform strategies: the path towards connected TV in Spain
title_sort Audience behaviour and multiplatform strategies: the path towards connected TV in Spain
dc.creator.none.fl_str_mv Medina-Laverón, M. (Mercedes)|||/items/2c2d6575-9e46-42ef-89aa-8fa162088fab
Herrero-Subías, M. (Mónica)|||/items/9f66a9ce-d782-4023-a58f-f1ddd9fbc18d
Guerrero-Perez, E. (Enrique)|||/items/5f4df480-8633-47da-8128-75caaee01c57
author Medina-Laverón, M. (Mercedes)|||/items/2c2d6575-9e46-42ef-89aa-8fa162088fab
author_facet Medina-Laverón, M. (Mercedes)|||/items/2c2d6575-9e46-42ef-89aa-8fa162088fab
Herrero-Subías, M. (Mónica)|||/items/9f66a9ce-d782-4023-a58f-f1ddd9fbc18d
Guerrero-Perez, E. (Enrique)|||/items/5f4df480-8633-47da-8128-75caaee01c57
author_role author
author2 Herrero-Subías, M. (Mónica)|||/items/9f66a9ce-d782-4023-a58f-f1ddd9fbc18d
Guerrero-Perez, E. (Enrique)|||/items/5f4df480-8633-47da-8128-75caaee01c57
author2_role author
author
dc.contributor.none.fl_str_mv Dadun. Depósito Académico Digital Universidad de Navarra
dc.subject.none.fl_str_mv Audience consumption
Multiplatform
Connected television
Materias Investigacion::Comunicación
topic Audience consumption
Multiplatform
Connected television
Materias Investigacion::Comunicación
description The convergence of television and the internet is profoundly changing the audio-visual market. Connected TV is offered through a wide range of internet-enabled devices. Taking audience perspective into account, the aim of this article is to describe television companies’ strategies for their multiplatform portfolios and the impact that this new context has on traditional pay television companies.The main data sources are professional reports, case studies, and an original online survey carried out in Spain.
publishDate 2015
dc.date.none.fl_str_mv 2015
2015-11-17
2015
2015-01-01
2015
2015-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10171/39399
url https://hdl.handle.net/10171/39399
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad Austral, Argentina
publisher.none.fl_str_mv Universidad Austral, Argentina
dc.source.none.fl_str_mv reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra
instname:Universidad de Navarra
instname_str Universidad de Navarra
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.300724

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