Emprendimiento universitario: una oportunidad académica para traspasar fronteras
The present work was carried out in the Faculty of Administrative and Economic Sciences of the International University of Ecuador extension Loja (UIDE-LOJA) and Faculty of Administrative Sciences of the Greater National University of San Marcos (UNMSM) ofLima-Peru. Describe the entrepreneurship pro...
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Ecuador |
| Recursos: | Universidad Internacional del Ecuador |
| Repositorio: | Repositorio Universidad Internacional del Ecuador |
| OAI Identifier: | oai:repositorio.uide.edu.ec:37000/3255 |
| Acesso em linha: | https://doi.org/10.33890/innova.v3.n2.2018.424 https://repositorio.uide.edu.ec/handle/37000/3255 |
| Access Level: | acceso abierto |
| Palavra-chave: | idea de negocios; producto; precio; plaza; promoción |
| Resumo: | The present work was carried out in the Faculty of Administrative and Economic Sciences of the International University of Ecuador extension Loja (UIDE-LOJA) and Faculty of Administrative Sciences of the Greater National University of San Marcos (UNMSM) ofLima-Peru. Describe the entrepreneurship projects carried out by students with the advice of their teachers; And how they became an academic opportunity to cross borders. The students of UIDE-LOJA, with the advice of their teachers, carried out the following projects: Guaviduca green life, Juice of Granadilla with honey of honey and its derivatives, ground coffee and coffee jam, Chicha Lojana Enriched with Guaviduca. In this regard, the Ecuadorian delegation traveled to the neighboring country, to the Binational Fair "Ideando San Marcos" that took place in the UNMSM, in November 2016, participating as "Invited Exhibitors" of international entrepreneurship projects, in The festivities of the Faculty of Administrative Sciences. Likewise, professors and students of the UNMSM also worked on entrepreneurship projects, among the most outstanding ones: "Don Negrito" coffee and its derivatives, Merchandising that identifies both the internal and external customer with the organization, Piscalicha, natural and nutritious yogurt made the base of fruit peels. The Peruvian delegation left for Ecuador to participate in the UIDE-LOJA Open House, held in June 2017, as "Invited Exhibitors" of international entrepreneurship projects, in the festivities of the university institution. Researches, creativity and teamwork, as well as the use of the 4 P of the enterprise or also known as marketing mix: price, product, promotion and place, were evidenced in the works presented by the mentioned embassies. |
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