La gestión comercial como dimensión clave en la dirección estratégica de empresas importadoras y comercializadoras de materias primas en el Ecuador
Strategic management is a key aspect for companies looking to stay in a highly competitive market and even more so if their expectations are sustainable growth. This article presents one of the six key dimensions that make up a modern model of strategic direction, as is the Commercial Management. It...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2016 |
| País: | Ecuador |
| Institución: | Universidad Laica Vicente Rocafuerte |
| Repositorio: | Repositorio Universidad Laica Vicente Rocafuerte |
| Idioma: | español |
| OAI Identifier: | oai:localhost:44000/3713 |
| Acceso en línea: | http://repositorio.ulvr.edu.ec/handle/44000/3713 |
| Access Level: | acceso abierto |
| Palabra clave: | Gestión Empresa Importadora Materia prima |
| Sumario: | Strategic management is a key aspect for companies looking to stay in a highly competitive market and even more so if their expectations are sustainable growth. This article presents one of the six key dimensions that make up a modern model of strategic direction, as is the Commercial Management. It can be statistically shown that, even if this dimension under the view of many could be obviously essential, not all companies adequately and systematically develop this dimension through the elements that compose it. Based on surveys of importing companies and distributors of raw materials in Ecuador, these elements are established and described. The logical business model that should be followed in this market is shown, and primarily an alternative business model aligned with the National Plan for “Buen Vivir” is proposed that articulates its objectives with macro business objectives, particularly with the legitimate right of these companies to sustain in the long term. |
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