Análisis de la campaña “La Seguridad es tu Responsabilidad” impartida por 3M en el incremento de Ventas de EPP en el sector Industrial de Durán en el periodo 2015-2016.
This research aims to show the relationship between the successful implementation of a Marketing campaign and the increase in sales. To test the hypothesis the sale of EPP in the customers of 3M in the sector of Durán where the campaign has been implemented Security is your responsibility has been u...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | Ecuador |
| Institución: | Universidad Internacional del Ecuador |
| Repositorio: | Repositorio Universidad Internacional del Ecuador |
| OAI Identifier: | oai:repositorio.uide.edu.ec:37000/3603 |
| Acceso en línea: | https://doi.org/10.33890/innova.v2.n11.2017.363 https://repositorio.uide.edu.ec/handle/37000/3603 |
| Access Level: | acceso abierto |
| Palabra clave: | marketing; ventas; EPP; campaña; accidentes laborales; 3M marketing; sales; EPP; campaign; work accident; 3M |
| Sumario: | This research aims to show the relationship between the successful implementation of a Marketing campaign and the increase in sales. To test the hypothesis the sale of EPP in the customers of 3M in the sector of Durán where the campaign has been implemented Security is your responsibility has been used as an example. This functional and relational type analysis is supported by interviews with different co-workers of the campaign, as well as a survey of direct users: area managers, maintenance, industrial security or physical security. The purpose of the study is to know their perception about the campaign. The result shows how the use of Marketing as a tool in sales, generates a positive effect on them. Finally, we recommend tactics such as penetrating with new material, or spreading the campaign to other sectors in order to replicate the success obtained. |
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