Estudio de mercadeo para la introducción y posicionamiento de comprimidos masticables de Jengibre y Propóleo en la ciudad de Quito
Based on studies by the World Health Organization, 80% of Ecuador's population depends on alternative medicine and therefore ancestral plants and natural products to cure their illnesses and ailments. And they are in the cities of the Ecuadorian highlands where the influence of the cold weather...
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2012 |
| País: | Ecuador |
| Institución: | Universidad Politécnica Salesiana |
| Repositorio: | Repositorio Universidad Politécnica Salesiana |
| Idioma: | español |
| OAI Identifier: | oai:dspace.ups.edu.ec:123456789/5528 |
| Acceso en línea: | http://dspace.ups.edu.ec/handle/123456789/5528 |
| Access Level: | acceso abierto |
| Palabra clave: | ADMINISTRACIÓN DE EMPRESAS ANÁLISIS DE MERCADEO SEGMENTACIÓN DE MERCADEO |
| Sumario: | Based on studies by the World Health Organization, 80% of Ecuador's population depends on alternative medicine and therefore ancestral plants and natural products to cure their illnesses and ailments. And they are in the cities of the Ecuadorian highlands where the influence of the cold weather affects people with respiratory disease, offering the opportunity to introduce a natural product based on compressed Jengibre & Propóleo, allowing combat flu symptoms in population. Therefore, the objective of this study is the introduction and positioning of these products successfully in the market of the city of Quito, in 2012. |
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