The negotiation of fair trade standards within Ecuadorian flower plantations
Fairtrade International (FLO) applies requirements or “standards” for certification in agroindustries in order to channel resources to workers, improve their conditions, and “empower” them, even requiring freedom of association. Researchers have signaled a “dilution” (Jaffee, 2012) of standards in r...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2014 |
| País: | Ecuador |
| Institución: | Facultad Latinoamericana de Ciencias Sociales |
| Repositorio: | Revista EUTOPIA |
| Idioma: | español |
| OAI Identifier: | oai:revistas.flacsoandes.edu.ec:article/1226 |
| Acceso en línea: | https://revistas.flacsoandes.edu.ec/eutopia/article/view/1226 |
| Access Level: | acceso abierto |
| Palabra clave: | Fair trade Fairtrade International (FLO) rural workers agroindustry alternative economies labor regimes Polanyi florícolas comercio justo certificaciones socioambientales Ecuador negociaciones laborales empoderamiento |
| Sumario: | Fairtrade International (FLO) applies requirements or “standards” for certification in agroindustries in order to channel resources to workers, improve their conditions, and “empower” them, even requiring freedom of association. Researchers have signaled a “dilution” (Jaffee, 2012) of standards in recent years. I take into account the case of the Ecuadorian cut-flower industry to show that FLO’s impacts on power relations ought to be analyzed not in terms of the standards, but rather in terms of the local negotiation of standards within territorial power relations. For this case, I point out that before FLO’s criticisms of conventional market mechanisms, standards generate better conditions, but also facilitate the re-consolidation of labor control. |
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