Analysis of Hotel Reservations in Bogotá during Anato Tourist Lavitrina 2016: Análisis de las Reservas Hoteleras en Bogotá durante Lavitrina Turística de Anato 2016

The aim of this research is to study the behavior of the guests who booked hotels in Bogotá -Colombia whose largest market segment belongs to the Business Industry. Evaluating the online reputation on 3 OTA (Online Travel Agencies) and on TripAdvisor, along with the availability of rooms. It was ana...

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Detalles Bibliográficos
Autores: Moya Sánchez, Daissy, Majó Fernández, Joaquim
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2017
País:Ecuador
Institución:Revista Kalpana (UDET)
Repositorio:Revista Kalpana
Idioma:español
OAI Identifier:oai:publicaciones.udet.edu.ec:article/54
Acceso en línea:https://publicaciones.udet.edu.ec/index.php/kalpana/article/view/54
Access Level:acceso abierto
Palabra clave:Ocio
Turismo
Hotelería
Bogotá
Reputación online
Bleasure
Leasure
Tourism
Hotel
Bogota
Online Reputation
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spelling Analysis of Hotel Reservations in Bogotá during Anato Tourist Lavitrina 2016: Análisis de las Reservas Hoteleras en Bogotá durante Lavitrina Turística de Anato 2016Análisis de las Reservas Hoteleras en Bogotá durante Lavitrina Turística de Anato 2016: Analysis of Hotel Reservations in Bogotá during Anato Tourist Lavitrina 2016Moya Sánchez, Daissy Majó Fernández, Joaquim OcioTurismoHoteleríaBogotáReputación onlineBleasureLeasureTourismHotelBogotaOnline ReputationThe aim of this research is to study the behavior of the guests who booked hotels in Bogotá -Colombia whose largest market segment belongs to the Business Industry. Evaluating the online reputation on 3 OTA (Online Travel Agencies) and on TripAdvisor, along with the availability of rooms. It was analyzed day by day to see if the hotels with better online reputation ended their availability first than the ones that did not have better reviews. The study was conducted from January 26th to February 26th, 2016 to 10 hotels located in Bogota who belong to the Hotel Chain GHL through the official website and 3 OTA. It was found that the most demanded hotels are those located in the area determined by COTELCO (The Colombian Hotel and Tourism Association) as Calle93 -Calle 100 which is characterized by having a wide gastronomic and recreational offer that allows guests to experience Bleasure, which means the combination of businesses and leasure.El objetivo de esta investigación es estudiar el comportamiento de los huéspedes que reservaron hoteles en Bogotá – Colombia, cuyo mayor segmento de mercado pertenece a la industria de reuniones, observando la reputación online en 3 OTA (Online Travel Agencies) y en TripAdvisor. Del mismo modo se analizó día a día la disponibilidad de habitaciones para determinar si los hoteles con mejor reputación online terminaban su disponibilidad antes que los que no tenían mejores calificaciones. Se analizaron 10 hoteles de la Cadena Hotelera GHL, ubicados en Bogotá, en el periodo del 26 de enero al 26 de febrero de 2016 mediante la página oficial y las OTA. Se encontró que los hoteles más demandados son aquellos que se encuentran ubicados en la zona determinada por COTELCO (Asociación Hotelera y Turística de Colombia) como Zona Calle 93 - Calle 100 que se caracteriza por tener una amplia oferta gastronómica y recreativa que permite desarrollar el Bleasure, es decir, la combinación de negocios y placer (Business & Leasure).  Este estudio se limita a hoteles de la cadena hotelera GHL de Bogotá (Colombia) debido a que es el único grupo hotelero que permitió acceder a las OTA para hacer el seguimiento a las reservas durante un mes.Universidad de Especialidades Tur´ísticas2017-12-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtículo revisado por paresapplication/pdftext/htmlapplication/ziphttps://publicaciones.udet.edu.ec/index.php/kalpana/article/view/54Kalpana- Revista de Investigación; Núm. 15 (2017): Kalpana - Revista de Investigación; 18-302661-66961390-5775reponame:Revista Kalpanainstname:Revista Kalpana (UDET)instacron:UDETspahttps://publicaciones.udet.edu.ec/index.php/kalpana/article/view/54/112https://publicaciones.udet.edu.ec/index.php/kalpana/article/view/54/113https://publicaciones.udet.edu.ec/index.php/kalpana/article/view/54/114Internacionalhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2021-04-28T19:11:14Zoai:publicaciones.udet.edu.ec:article/54Institucionalhttps://publicaciones.udet.edu.ec/index.php/kalpana/indexUniversidad privadahttps://udet.edu.ec/..Ecuador.2661-66961390-5775opendoar:02021-04-28T19:11:14Revista Kalpana - Revista Kalpana (UDET)false
dc.title.none.fl_str_mv Analysis of Hotel Reservations in Bogotá during Anato Tourist Lavitrina 2016: Análisis de las Reservas Hoteleras en Bogotá durante Lavitrina Turística de Anato 2016
Análisis de las Reservas Hoteleras en Bogotá durante Lavitrina Turística de Anato 2016: Analysis of Hotel Reservations in Bogotá during Anato Tourist Lavitrina 2016
title Analysis of Hotel Reservations in Bogotá during Anato Tourist Lavitrina 2016: Análisis de las Reservas Hoteleras en Bogotá durante Lavitrina Turística de Anato 2016
spellingShingle Analysis of Hotel Reservations in Bogotá during Anato Tourist Lavitrina 2016: Análisis de las Reservas Hoteleras en Bogotá durante Lavitrina Turística de Anato 2016
Moya Sánchez, Daissy
Ocio
Turismo
Hotelería
Bogotá
Reputación online
Bleasure
Leasure
Tourism
Hotel
Bogota
Online Reputation
title_short Analysis of Hotel Reservations in Bogotá during Anato Tourist Lavitrina 2016: Análisis de las Reservas Hoteleras en Bogotá durante Lavitrina Turística de Anato 2016
title_full Analysis of Hotel Reservations in Bogotá during Anato Tourist Lavitrina 2016: Análisis de las Reservas Hoteleras en Bogotá durante Lavitrina Turística de Anato 2016
title_fullStr Analysis of Hotel Reservations in Bogotá during Anato Tourist Lavitrina 2016: Análisis de las Reservas Hoteleras en Bogotá durante Lavitrina Turística de Anato 2016
title_full_unstemmed Analysis of Hotel Reservations in Bogotá during Anato Tourist Lavitrina 2016: Análisis de las Reservas Hoteleras en Bogotá durante Lavitrina Turística de Anato 2016
title_sort Analysis of Hotel Reservations in Bogotá during Anato Tourist Lavitrina 2016: Análisis de las Reservas Hoteleras en Bogotá durante Lavitrina Turística de Anato 2016
dc.creator.none.fl_str_mv Moya Sánchez, Daissy
Majó Fernández, Joaquim
author Moya Sánchez, Daissy
author_facet Moya Sánchez, Daissy
Majó Fernández, Joaquim
author_role author
author2 Majó Fernández, Joaquim
author2_role author
dc.subject.none.fl_str_mv Ocio
Turismo
Hotelería
Bogotá
Reputación online
Bleasure
Leasure
Tourism
Hotel
Bogota
Online Reputation
topic Ocio
Turismo
Hotelería
Bogotá
Reputación online
Bleasure
Leasure
Tourism
Hotel
Bogota
Online Reputation
description The aim of this research is to study the behavior of the guests who booked hotels in Bogotá -Colombia whose largest market segment belongs to the Business Industry. Evaluating the online reputation on 3 OTA (Online Travel Agencies) and on TripAdvisor, along with the availability of rooms. It was analyzed day by day to see if the hotels with better online reputation ended their availability first than the ones that did not have better reviews. The study was conducted from January 26th to February 26th, 2016 to 10 hotels located in Bogota who belong to the Hotel Chain GHL through the official website and 3 OTA. It was found that the most demanded hotels are those located in the area determined by COTELCO (The Colombian Hotel and Tourism Association) as Calle93 -Calle 100 which is characterized by having a wide gastronomic and recreational offer that allows guests to experience Bleasure, which means the combination of businesses and leasure.
publishDate 2017
dc.date.none.fl_str_mv 2017-12-10
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artículo revisado por pares
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://publicaciones.udet.edu.ec/index.php/kalpana/article/view/54
url https://publicaciones.udet.edu.ec/index.php/kalpana/article/view/54
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://publicaciones.udet.edu.ec/index.php/kalpana/article/view/54/112
https://publicaciones.udet.edu.ec/index.php/kalpana/article/view/54/113
https://publicaciones.udet.edu.ec/index.php/kalpana/article/view/54/114
dc.rights.none.fl_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
application/zip
dc.coverage.none.fl_str_mv Internacional
dc.publisher.none.fl_str_mv Universidad de Especialidades Tur´ísticas
publisher.none.fl_str_mv Universidad de Especialidades Tur´ísticas
dc.source.none.fl_str_mv Kalpana- Revista de Investigación; Núm. 15 (2017): Kalpana - Revista de Investigación; 18-30
2661-6696
1390-5775
reponame:Revista Kalpana
instname:Revista Kalpana (UDET)
instacron:UDET
instname_str Revista Kalpana (UDET)
instacron_str UDET
institution UDET
reponame_str Revista Kalpana
collection Revista Kalpana
repository.name.fl_str_mv Revista Kalpana - Revista Kalpana (UDET)
repository.mail.fl_str_mv .
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score 15.300724

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