Segmentation of Quito’s inhabitants according leisure and tourism activities (leisure lifestyles)
The article shows the leisure lifestyles obtained from the residents of Quito, as a consequence of the identification of leisure and tourism motivations, lifestyles and the analysis of socioeconomic variables. The setting chosen for the segmentation was the city's surroundings, made up of the 3...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Ecuador |
| Institución: | Universidad Central del Ecuador |
| Repositorio: | Revista Siembra |
| Idioma: | español |
| OAI Identifier: | oai:revistadigital.uce.edu.ec:article/1434 |
| Acceso en línea: | https://revistadigital.uce.edu.ec/index.php/SIEMBRA/article/view/1434 |
| Access Level: | acceso abierto |
| Palabra clave: | motivaciones estilos de vida variables socio-económicas ociotipos residentes motivations lifestyles socio-economic variables leisure lifestyles urban population |
| Sumario: | The article shows the leisure lifestyles obtained from the residents of Quito, as a consequence of the identification of leisure and tourism motivations, lifestyles and the analysis of socioeconomic variables. The setting chosen for the segmentation was the city's surroundings, made up of the 32 urban parishes (PU) of Quito, where, with a representative sample of 4.432 surveys, results were obtained that formed the first segmentations of leisure in the country with this methodology. With the grouping methodology proposed in the work, the ten main types leisure segments of the resident of city. The leisure segments are characterized by joining the main and complementary motivations; more than gathering the different variables that make an effective segmentation. |
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