A tourism promotion plan for the canton San Lorenzo del Pailón, Esmeraldas province

The main objective of this research is to design a Tourism Promotion plan for San Lorenzo del Pailón County in Esmeraldas Province for increasing the volume of tourists and improving the quality of life of the local residents. The county holds significant natural and cultural wealth, and thus invent...

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Detalhes bibliográficos
Autores: Chuquizala Kohls, Tatiana Lissette, Jaramillo Moreno, Bertha Cecilia
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2017
País:Ecuador
Recursos:Universidad Central del Ecuador
Repositorio:Revista Siembra
Idioma:español
OAI Identifier:oai:revistadigital.uce.edu.ec:article/506
Acesso em linha:https://revistadigital.uce.edu.ec/index.php/SIEMBRA/article/view/506
Access Level:acceso abierto
Palavra-chave:Plan de promoción turística
atractivos turísticos
demanda turística
San Lorenzo del Pailón
Ecuador
Tourism promotion plan
tourism attractions
tourist demand
Descrição
Resumo:The main objective of this research is to design a Tourism Promotion plan for San Lorenzo del Pailón County in Esmeraldas Province for increasing the volume of tourists and improving the quality of life of the local residents. The county holds significant natural and cultural wealth, and thus inventories were prepared regarding attractions specified by Ministry of Tourism in order to identify the locations with the greatest potential. Tourism activities are available, but the residents are not aware of how to take advantage of the resources that nature offers, and therefore the County has not been able to position itself as a point of reference for Tourism, and it is hoped that the promotion of the county will convert it into a potential tourism icon.