Political advertising usage of the concept "homeland" in the government of Rafael Correa. Analysis of two electoral spots of 2009 and 2013
This study aims to understand the use that the now former president of Ecuador, Rafael Correa, made of the term "homeland" in his electoral publicity. To do this, a spot is taken from his 2006 presidential candidacy and another from 2013 as objects of analysis. Although there are numerous...
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2020 |
| Country: | Ecuador |
| Institution: | Universidad Central del Ecuador |
| Repository: | Revista Contextos |
| Language: | Spanish |
| OAI Identifier: | oai:revistadigital.uce.edu.ec:article/2075 |
| Online Access: | https://revistadigital.uce.edu.ec/index.php/CONTEXTOS/article/view/2075 |
| Access Level: | Open access |
| Keyword: | Rafael Correa Ecuador propaganda política comunicación patria spots electorales political advertising communication homeland electoral spots |
| Summary: | This study aims to understand the use that the now former president of Ecuador, Rafael Correa, made of the term "homeland" in his electoral publicity. To do this, a spot is taken from his 2006 presidential candidacy and another from 2013 as objects of analysis. Although there are numerous studies on the Correa’s advertising we have not found any that have focused on the use of the concept "homeland", so this research may be useful for future approaches. After the analysis, we observe that the central concept of Correa's propaganda is precisely the homeland and that, from its advertising usage, the president seeks to modify some elements of the preexisting collective imaginary, as well as replace them with others more in line with his ideology. |
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