Las redes sociales en el sector artesanal de Oaxaca-México y Plaza Matilde en Loja-Ecuador, como herramienta de comunicación para publicitar emprendimientos
This research is an interdisciplinary work developed in the artisanal sector of Oaxaca-Mexico and Plaza Matilde in Loja-Ecuador, aims to determine the importance of social networks as a communication tool to advertise craft enterprises. Through the technique focus groups and interview, the artisans...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Ecuador |
| Institución: | Universidad Internacional del Ecuador |
| Repositorio: | Repositorio Universidad Internacional del Ecuador |
| OAI Identifier: | oai:repositorio.uide.edu.ec:37000/3273 |
| Acceso en línea: | https://doi.org/10.33890/innova.v3.n3.2018.435 https://repositorio.uide.edu.ec/handle/37000/3273 |
| Access Level: | acceso abierto |
| Palabra clave: | colaboración; emprendimiento; interdisciplinariedad; medios sociales; publicitario social media; interdisciplinarity; collaboration; advertising; entrepreneurship |
| Sumario: | This research is an interdisciplinary work developed in the artisanal sector of Oaxaca-Mexico and Plaza Matilde in Loja-Ecuador, aims to determine the importance of social networks as a communication tool to advertise craft enterprises. Through the technique focus groups and interview, the artisans of Loja in Plaza Matilde express that the social networks are being underutilized, therefore, they do not detail the characteristics and presentations of the products offered. In Artesanías oaxaqueñas of Oaxaca -Mexico, the page of Facebook: Artesanías Oaxaqueñas is observed that was created in November of 2016 and that from January of 2017 has had no activity some, in addition, does not count with images of the crafts that they sell. On this page, handcrafted products are exported to any part of the world, with an exceptional guarantee and quality products with affordable prices. However, it only has 381 people who like the page and 385 people follow it. Compared to the people who follow the comments, the times shared, the "like" are few (less than 20) and there is evidence of publications of the products they produce. Interactive social networks are proposed with a methodology that will allow the artisanal enterprises of the towns mentioned to be possessed, achieving the international link between each one of them. |
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