Strategic Communication in Political Crisis: The Case of Guillermo Lasso (2023)
The increase in the use of digital platforms and social networks by various actors in the public sphere has become one of the most significant areas of study in Communication studies in recent decades. Its utilization during political crises underscores the importance of strategic communication for...
| Autores: | , |
|---|---|
| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | Ecuador |
| Institución: | Facultad Latinoamericana de Ciencias Sociales |
| Repositorio: | Revista URVIO |
| Idioma: | español |
| OAI Identifier: | oai:revistas.flacsoandes.edu.ec:article/6098 |
| Acceso en línea: | https://revistas.flacsoandes.edu.ec/urvio/article/view/6098 |
| Access Level: | acceso abierto |
| Palabra clave: | comunicación estratégica crisis política elecciones Ecuador redes sociales strategic communication elections ECUADOR political crisis social networks |
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Strategic Communication in Political Crisis: The Case of Guillermo Lasso (2023)Comunicación estratégica en crisis políticas: el caso de Guillermo Lasso (2023)Chavero, PalmiraRodríguez, Raquel comunicación estratégicacrisis políticaeleccionesEcuadorredes socialesstrategic communicationelectionsECUADORpolitical crisissocial networksThe increase in the use of digital platforms and social networks by various actors in the public sphere has become one of the most significant areas of study in Communication studies in recent decades. Its utilization during political crises underscores the importance of strategic communication for political actors, as it transforms into crisis communication. In this work, we conduct an analysis of the digital strategic communication employed by the former president of Ecuador, Guillermo Lasso, during the political crisis caused by the impeachment trial against him in May 2023 and his subsequent call for early elections. To achieve this, we perform a critical analysis of the discourse presented in the tweets by the former president between May and July 2023. The results reveal a shift in his digital communication strategy and his relationships with other political actors following the announcement of early elections.El incremento en el uso de las plataformas digitales y las redes sociales por parte de diferentes actores de la esfera pública se ha convertido en una de las líneas de estudio con más aportes en las últimas décadas en los estudios de la Comunicación. Su uso en momentos de crisis política revela la importancia de la comunicación estratégica de los actores políticos, puesto que la convierte en comunicación de crisis. En este trabajo analizamos la comunicación estratégica digital del expresidente de Ecuador, Guillermo Lasso, en la crisis política provocada por el juicio político en su contra (mayo 2023) y la convocatoria a elecciones anticipadas. Para ello, presentamos un análisis crítico del discurso de los tuits emitidos por el expresidente entre mayo y julio de 2023. Los resultados dan cuenta de un giro en su estrategia comunicacional digital y en su relación con el resto de actores políticos tras el anticipo electoral.FLACSO - Sede Ecuador2023-09-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlapplication/epub+ziphttps://revistas.flacsoandes.edu.ec/urvio/article/view/609810.17141/urvio.37.2023.6098URVIO. Revista Latinoamericana de Estudios de Seguridad; No. 37 (2023): Urvio. Revista Latinoamericana de Estudios de Seguridad (septiembre-diciembre); 8-27URVIO. Revista Latinoamericana de Estudios de Seguridad; Núm. 37 (2023): Urvio. Revista Latinoamericana de Estudios de Seguridad (septiembre-diciembre); 8-271390-42991390-369110.17141/urvio.37.2023reponame:Revista URVIOinstname:Facultad Latinoamericana de Ciencias Socialesinstacron:FLACSOspahttps://revistas.flacsoandes.edu.ec/urvio/article/view/6098/4564https://revistas.flacsoandes.edu.ec/urvio/article/view/6098/4561https://revistas.flacsoandes.edu.ec/urvio/article/view/6098/4562Derechos de autor 2023 Palmira Chavero, Raquel Rodríguezhttp://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccess2023-10-10T01:59:25Zoai:revistas.flacsoandes.edu.ec:article/6098Portal de revistashttps://revistas.flacsoandes.edu.ec/urvioInstitución privadahttps://www.flacso.edu.ec..Ecuador.1390-42991390-3691opendoar:02023-10-10T01:59:25Revista URVIO - Facultad Latinoamericana de Ciencias Socialesfalse |
| dc.title.none.fl_str_mv |
Strategic Communication in Political Crisis: The Case of Guillermo Lasso (2023) Comunicación estratégica en crisis políticas: el caso de Guillermo Lasso (2023) |
| title |
Strategic Communication in Political Crisis: The Case of Guillermo Lasso (2023) |
| spellingShingle |
Strategic Communication in Political Crisis: The Case of Guillermo Lasso (2023) Chavero, Palmira comunicación estratégica crisis política elecciones Ecuador redes sociales strategic communication elections ECUADOR political crisis social networks |
| title_short |
Strategic Communication in Political Crisis: The Case of Guillermo Lasso (2023) |
| title_full |
Strategic Communication in Political Crisis: The Case of Guillermo Lasso (2023) |
| title_fullStr |
Strategic Communication in Political Crisis: The Case of Guillermo Lasso (2023) |
| title_full_unstemmed |
Strategic Communication in Political Crisis: The Case of Guillermo Lasso (2023) |
| title_sort |
Strategic Communication in Political Crisis: The Case of Guillermo Lasso (2023) |
| dc.creator.none.fl_str_mv |
Chavero, Palmira Rodríguez, Raquel |
| author |
Chavero, Palmira |
| author_facet |
Chavero, Palmira Rodríguez, Raquel |
| author_role |
author |
| author2 |
Rodríguez, Raquel |
| author2_role |
author |
| dc.subject.none.fl_str_mv |
comunicación estratégica crisis política elecciones Ecuador redes sociales strategic communication elections ECUADOR political crisis social networks |
| topic |
comunicación estratégica crisis política elecciones Ecuador redes sociales strategic communication elections ECUADOR political crisis social networks |
| description |
The increase in the use of digital platforms and social networks by various actors in the public sphere has become one of the most significant areas of study in Communication studies in recent decades. Its utilization during political crises underscores the importance of strategic communication for political actors, as it transforms into crisis communication. In this work, we conduct an analysis of the digital strategic communication employed by the former president of Ecuador, Guillermo Lasso, during the political crisis caused by the impeachment trial against him in May 2023 and his subsequent call for early elections. To achieve this, we perform a critical analysis of the discourse presented in the tweets by the former president between May and July 2023. The results reveal a shift in his digital communication strategy and his relationships with other political actors following the announcement of early elections. |
| publishDate |
2023 |
| dc.date.none.fl_str_mv |
2023-09-30 |
| dc.type.none.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| format |
article |
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publishedVersion |
| dc.identifier.none.fl_str_mv |
https://revistas.flacsoandes.edu.ec/urvio/article/view/6098 10.17141/urvio.37.2023.6098 |
| url |
https://revistas.flacsoandes.edu.ec/urvio/article/view/6098 |
| identifier_str_mv |
10.17141/urvio.37.2023.6098 |
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spa |
| language |
spa |
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https://revistas.flacsoandes.edu.ec/urvio/article/view/6098/4564 https://revistas.flacsoandes.edu.ec/urvio/article/view/6098/4561 https://revistas.flacsoandes.edu.ec/urvio/article/view/6098/4562 |
| dc.rights.none.fl_str_mv |
Derechos de autor 2023 Palmira Chavero, Raquel Rodríguez http://creativecommons.org/licenses/by-nc-nd/4.0 info:eu-repo/semantics/openAccess |
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Derechos de autor 2023 Palmira Chavero, Raquel Rodríguez http://creativecommons.org/licenses/by-nc-nd/4.0 |
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openAccess |
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application/pdf text/html application/epub+zip |
| dc.publisher.none.fl_str_mv |
FLACSO - Sede Ecuador |
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FLACSO - Sede Ecuador |
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URVIO. Revista Latinoamericana de Estudios de Seguridad; No. 37 (2023): Urvio. Revista Latinoamericana de Estudios de Seguridad (septiembre-diciembre); 8-27 URVIO. Revista Latinoamericana de Estudios de Seguridad; Núm. 37 (2023): Urvio. Revista Latinoamericana de Estudios de Seguridad (septiembre-diciembre); 8-27 1390-4299 1390-3691 10.17141/urvio.37.2023 reponame:Revista URVIO instname:Facultad Latinoamericana de Ciencias Sociales instacron:FLACSO |
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