Plan estratégico de marketing para la introducción al mercado Guayaquileño de las maquinas expendedoras (vending machines) de café

This work will enable us to meet acceptance Strategic marketing plan for the Guayaquil market introduction of vending machines (vending machines) of coffee. . For this information was obtained through market research that was conducted in the city of Guayaquil. Based on information we obtained we de...

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Autores: Triviño Moscoso, Jacqueline, Paredes Velez, Carlos, Zurita, Sonia
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2009
País:Ecuador
Institución:Escuela Superior Politécnica del Litoral
Repositorio:Repositorio Escuela Superior Politécnica del Litoral
Idioma:español
OAI Identifier:oai:www.dspace.espol.edu.ec:123456789/8174
Acceso en línea:http://www.dspace.espol.edu.ec/handle/123456789/8174
Access Level:acceso abierto
Palabra clave:PLAN MARKETING MÁQUINAS EXPENDEDORAS CAFE
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spelling Plan estratégico de marketing para la introducción al mercado Guayaquileño de las maquinas expendedoras (vending machines) de caféTriviño Moscoso, JacquelineParedes Velez, CarlosZurita, SoniaPLAN MARKETING MÁQUINAS EXPENDEDORAS CAFEThis work will enable us to meet acceptance Strategic marketing plan for the Guayaquil market introduction of vending machines (vending machines) of coffee. . For this information was obtained through market research that was conducted in the city of Guayaquil. Based on information we obtained we decided to locate the coffee vending machines at strategic points in the clinic as dawn and Policentro Kennedy, ESPOL Mall Prosperino and rocks and the sun to enter the market more accurately and satisfy their needs. For the assessment of the future results of Ecuador Glassware financial projections were used. As we see in the sensitivity analysis of variations in sales with respect to changes to input costs are higher. The sensitivity analysis shows the company must focus on not decrease their sales, and that much more important is the business approach that the agreements that the company may have with suppliers in the marketing of inputs at lower cost as the project is entirely feasible in the short term2009-11-242009-11-242009-11-24info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://www.dspace.espol.edu.ec/handle/123456789/8174spainfo:eu-repo/semantics/openAccessreponame:Repositorio Escuela Superior Politécnica del Litoralinstname:Escuela Superior Politécnica del Litoralinstacron:ESPOL2018-04-04T17:13:00Zoai:www.dspace.espol.edu.ec:123456789/8174Institucionalhttps://www.dspace.espol.edu.ec/Universidad públicahttps://www.espol.edu.ec/.https://www.dspace.espol.edu.ec/oaiEcuador...opendoar:14792024-07-27T05:53:51.943866trueInstitucionalhttps://www.dspace.espol.edu.ec/Universidad públicahttps://www.espol.edu.ec/.https://www.dspace.espol.edu.ec/oai.Ecuador...opendoar:14792024-07-27T05:53:51.943866Repositorio Escuela Superior Politécnica del Litoral - Escuela Superior Politécnica del Litoraltrue
dc.title.none.fl_str_mv Plan estratégico de marketing para la introducción al mercado Guayaquileño de las maquinas expendedoras (vending machines) de café
title Plan estratégico de marketing para la introducción al mercado Guayaquileño de las maquinas expendedoras (vending machines) de café
spellingShingle Plan estratégico de marketing para la introducción al mercado Guayaquileño de las maquinas expendedoras (vending machines) de café
Triviño Moscoso, Jacqueline
PLAN MARKETING MÁQUINAS EXPENDEDORAS CAFE
title_short Plan estratégico de marketing para la introducción al mercado Guayaquileño de las maquinas expendedoras (vending machines) de café
title_full Plan estratégico de marketing para la introducción al mercado Guayaquileño de las maquinas expendedoras (vending machines) de café
title_fullStr Plan estratégico de marketing para la introducción al mercado Guayaquileño de las maquinas expendedoras (vending machines) de café
title_full_unstemmed Plan estratégico de marketing para la introducción al mercado Guayaquileño de las maquinas expendedoras (vending machines) de café
title_sort Plan estratégico de marketing para la introducción al mercado Guayaquileño de las maquinas expendedoras (vending machines) de café
dc.creator.none.fl_str_mv Triviño Moscoso, Jacqueline
Paredes Velez, Carlos
Zurita, Sonia
author Triviño Moscoso, Jacqueline
author_facet Triviño Moscoso, Jacqueline
Paredes Velez, Carlos
Zurita, Sonia
author_role author
author2 Paredes Velez, Carlos
Zurita, Sonia
author2_role author
author
dc.subject.none.fl_str_mv PLAN MARKETING MÁQUINAS EXPENDEDORAS CAFE
topic PLAN MARKETING MÁQUINAS EXPENDEDORAS CAFE
description This work will enable us to meet acceptance Strategic marketing plan for the Guayaquil market introduction of vending machines (vending machines) of coffee. . For this information was obtained through market research that was conducted in the city of Guayaquil. Based on information we obtained we decided to locate the coffee vending machines at strategic points in the clinic as dawn and Policentro Kennedy, ESPOL Mall Prosperino and rocks and the sun to enter the market more accurately and satisfy their needs. For the assessment of the future results of Ecuador Glassware financial projections were used. As we see in the sensitivity analysis of variations in sales with respect to changes to input costs are higher. The sensitivity analysis shows the company must focus on not decrease their sales, and that much more important is the business approach that the agreements that the company may have with suppliers in the marketing of inputs at lower cost as the project is entirely feasible in the short term
publishDate 2009
dc.date.none.fl_str_mv 2009-11-24
2009-11-24
2009-11-24
dc.type.none.fl_str_mv info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://www.dspace.espol.edu.ec/handle/123456789/8174
url http://www.dspace.espol.edu.ec/handle/123456789/8174
dc.language.none.fl_str_mv spa
language spa
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositorio Escuela Superior Politécnica del Litoral
instname:Escuela Superior Politécnica del Litoral
instacron:ESPOL
instname_str Escuela Superior Politécnica del Litoral
instacron_str ESPOL
institution ESPOL
reponame_str Repositorio Escuela Superior Politécnica del Litoral
collection Repositorio Escuela Superior Politécnica del Litoral
repository.name.fl_str_mv Repositorio Escuela Superior Politécnica del Litoral - Escuela Superior Politécnica del Litoral
repository.mail.fl_str_mv .
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