La gestión administrativa financiera del banco pichincha en el cantón Quevedo y su incidencia en el cumplimiento de las estrategias de inversión con aplicaciones web y móvil, periodo 2018-2019. plan estratégico de difusión
This research work is focused on the scarce investment in Banco Pichincha from mobile applications, which presents incidences in people's financial growth opportunities. The objective of this project is to develop strategies to increase investment in the stock market based on web and mobile app...
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | Ecuador |
| Institución: | Universidad Técnica Estatal de Quevedo |
| Repositorio: | Repositorio Universidad Técnica Estatal de Quevedo |
| Idioma: | español |
| OAI Identifier: | oai:repositorio.uteq.edu.ec:43000/6350 |
| Acceso en línea: | https://repositorio.uteq.edu.ec/handle/43000/6350 |
| Access Level: | acceso abierto |
| Palabra clave: | Financiero Inversión Aplicaciones Mercado |
| Sumario: | This research work is focused on the scarce investment in Banco Pichincha from mobile applications, which presents incidences in people's financial growth opportunities. The objective of this project is to develop strategies to increase investment in the stock market based on web and mobile applications. For which the Market interested in the investment of Financial products will be diagnosed based on a survey applied to the bank's potential clients, activities and actions will be proposed to encourage investment in it based on mobile applications. With the general objective of evaluating the impact of the administrative financial management of the Pichincha bank of Cantón Quevedo in the fulfillment of investment strategies with web and mobile applications, period 2018-2019 Based on the research carried out, we can say that the vast majority of Banco Pichincha's clients do not know about mobile applications or their use, and that the level of compliance with commercial goals in Quevedo's agencies is stable but not good. |
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