Gestión administrativa - operativa y su incidencia en las ventas de la empresa laboratorios bagó del Ecuador año 2015.
The investigation was carried out in an explanatory way, analyzing the information collected in the company Bagó of Ecuador, with the purpose of improving the administrative management optimizing the resources that it possesses; In addition it was established the links and relations, differences, st...
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2016 |
| País: | Ecuador |
| Institución: | Universidad Técnica Estatal de Quevedo |
| Repositorio: | Repositorio Universidad Técnica Estatal de Quevedo |
| Idioma: | español |
| OAI Identifier: | oai:repositorio.uteq.edu.ec:43000/1914 |
| Acceso en línea: | http://repositorio.uteq.edu.ec/handle/43000/1914 |
| Access Level: | acceso abierto |
| Palabra clave: | Gestión administrativa incidencia ventas |
| Sumario: | The investigation was carried out in an explanatory way, analyzing the information collected in the company Bagó of Ecuador, with the purpose of improving the administrative management optimizing the resources that it possesses; In addition it was established the links and relations, differences, stages and the current state of knowledge regarding the subject under study. We used analytical, deductive, inductive and descriptive methods to determine the problematic as well as the main causes of low sales in the company. The study population corresponded to 25 medical visitors and 350 physicians from the city of Guayaquil, who were given a survey defined in ten questions delimited by the service provided and expectations of improvement. In addition, the supervisor of the sales area was interviewed to know the point of view with reference to the administrative management. The results show that the administrative management system used by the company Laboratorios Bagó del Ecuador is part of a set of activities aimed at efficiently managing the medical visit; The visitor informs, persuades or reminds the health professional about the products or characteristics of the pharmaceutical product, assuming responsibility for their assessment. The operational process used by Laboratorios Bagó del Ecuador is based on involving the visitors in working meetings; To communicate the strategic objectives, to link the management to the achievement of the strategic objectives, although weaknesses were found such as the little or null help of the visitor in elaborating the strategic objectives. The processes of external customer service of the company Laboratorios Bagó of Ecuador are given with weekly visits (70%); Centered on benefits offered by the laboratory (51%). Weaknesses were determined in the visitation process as: content of exposure (78%); Time (60%); With requirements in medical update courses (58%). |
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