Proyecto pantallas humanas: publicidad multimedio interactiva móvil

This research aims to make feasible a study of a draft multimedia mobile interactive advertising. They are people with screens attached to his body, by a harness, who walk through different parts of a certain city carrying the advertising to another level, to differentiate the known methods of publi...

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Detalles Bibliográficos
Autores: González Jaramillo, Diana Cristina, Ramírez Aguirre, José Manuel
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2010
País:Ecuador
Institución:Escuela Superior Politécnica del Litoral
Repositorio:Repositorio Escuela Superior Politécnica del Litoral
Idioma:español
OAI Identifier:oai:www.dspace.espol.edu.ec:123456789/8638
Acceso en línea:http://www.dspace.espol.edu.ec/handle/123456789/8638
Access Level:acceso abierto
Palabra clave:MULTIMEDIA
TECNOLOGÍA
INTERACTIVA
PUBLICIDAD
USUARIO
PANTALLAS
CAMPAÑA
MÓVIL.
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spelling Proyecto pantallas humanas: publicidad multimedio interactiva móvilGonzález Jaramillo, Diana CristinaRamírez Aguirre, José ManuelMULTIMEDIATECNOLOGÍAINTERACTIVAPUBLICIDADUSUARIOPANTALLASCAMPAÑAMÓVIL.This research aims to make feasible a study of a draft multimedia mobile interactive advertising. They are people with screens attached to his body, by a harness, who walk through different parts of a certain city carrying the advertising to another level, to differentiate the known methods of publicizing given product or service. What will the screens are encouraged to consumdor have the interaction with the advertiser. In the technological era, we must adapt, in case of advertising, to live up to what people desires. With mobile screens achieve direct communication with the consumer, it will implied that role can talk, give advice, become active. Additionally, for the contracting company advertising there is a saving of time and money because previously the time between the launch of an advertising campaign and to obtain the outcome was very extensive. Now, having high technology, time is reduced almost entirely by direct contact between the consumer and the environment advertising that is both a service provider.2010-01-122010-01-122010-01-12info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://www.dspace.espol.edu.ec/handle/123456789/8638spainfo:eu-repo/semantics/openAccessreponame:Repositorio Escuela Superior Politécnica del Litoralinstname:Escuela Superior Politécnica del Litoralinstacron:ESPOL2018-04-04T17:13:46Zoai:www.dspace.espol.edu.ec:123456789/8638Institucionalhttps://www.dspace.espol.edu.ec/Universidad públicahttps://www.espol.edu.ec/.https://www.dspace.espol.edu.ec/oaiEcuador...opendoar:14792024-07-27T05:54:03.617649trueInstitucionalhttps://www.dspace.espol.edu.ec/Universidad públicahttps://www.espol.edu.ec/.https://www.dspace.espol.edu.ec/oai.Ecuador...opendoar:14792024-07-27T05:54:03.617649Repositorio Escuela Superior Politécnica del Litoral - Escuela Superior Politécnica del Litoraltrue
dc.title.none.fl_str_mv Proyecto pantallas humanas: publicidad multimedio interactiva móvil
title Proyecto pantallas humanas: publicidad multimedio interactiva móvil
spellingShingle Proyecto pantallas humanas: publicidad multimedio interactiva móvil
González Jaramillo, Diana Cristina
MULTIMEDIA
TECNOLOGÍA
INTERACTIVA
PUBLICIDAD
USUARIO
PANTALLAS
CAMPAÑA
MÓVIL.
title_short Proyecto pantallas humanas: publicidad multimedio interactiva móvil
title_full Proyecto pantallas humanas: publicidad multimedio interactiva móvil
title_fullStr Proyecto pantallas humanas: publicidad multimedio interactiva móvil
title_full_unstemmed Proyecto pantallas humanas: publicidad multimedio interactiva móvil
title_sort Proyecto pantallas humanas: publicidad multimedio interactiva móvil
dc.creator.none.fl_str_mv González Jaramillo, Diana Cristina
Ramírez Aguirre, José Manuel
author González Jaramillo, Diana Cristina
author_facet González Jaramillo, Diana Cristina
Ramírez Aguirre, José Manuel
author_role author
author2 Ramírez Aguirre, José Manuel
author2_role author
dc.subject.none.fl_str_mv MULTIMEDIA
TECNOLOGÍA
INTERACTIVA
PUBLICIDAD
USUARIO
PANTALLAS
CAMPAÑA
MÓVIL.
topic MULTIMEDIA
TECNOLOGÍA
INTERACTIVA
PUBLICIDAD
USUARIO
PANTALLAS
CAMPAÑA
MÓVIL.
description This research aims to make feasible a study of a draft multimedia mobile interactive advertising. They are people with screens attached to his body, by a harness, who walk through different parts of a certain city carrying the advertising to another level, to differentiate the known methods of publicizing given product or service. What will the screens are encouraged to consumdor have the interaction with the advertiser. In the technological era, we must adapt, in case of advertising, to live up to what people desires. With mobile screens achieve direct communication with the consumer, it will implied that role can talk, give advice, become active. Additionally, for the contracting company advertising there is a saving of time and money because previously the time between the launch of an advertising campaign and to obtain the outcome was very extensive. Now, having high technology, time is reduced almost entirely by direct contact between the consumer and the environment advertising that is both a service provider.
publishDate 2010
dc.date.none.fl_str_mv 2010-01-12
2010-01-12
2010-01-12
dc.type.none.fl_str_mv info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://www.dspace.espol.edu.ec/handle/123456789/8638
url http://www.dspace.espol.edu.ec/handle/123456789/8638
dc.language.none.fl_str_mv spa
language spa
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositorio Escuela Superior Politécnica del Litoral
instname:Escuela Superior Politécnica del Litoral
instacron:ESPOL
instname_str Escuela Superior Politécnica del Litoral
instacron_str ESPOL
institution ESPOL
reponame_str Repositorio Escuela Superior Politécnica del Litoral
collection Repositorio Escuela Superior Politécnica del Litoral
repository.name.fl_str_mv Repositorio Escuela Superior Politécnica del Litoral - Escuela Superior Politécnica del Litoral
repository.mail.fl_str_mv .
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score 15.300724

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