Plan de marketing para la clínica odontológica Dental Family en la ciudad de Manta para el año 2017
The following research is based on a marketing plan that is a guide for the management of dental family clinic that meets the needs and demands of real and potential market in the city of Manta. It is important to know the demands and unfilled needs in the market in order to develop strategies for c...
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | Ecuador |
| Institución: | Universidad de las Américas |
| Repositorio: | Repositorio Universidad de las Américas |
| Idioma: | español |
| OAI Identifier: | oai:dspace.udla.edu.ec:33000/11730 |
| Acceso en línea: | http://dspace.udla.edu.ec/handle/33000/11730 |
| Access Level: | acceso abierto |
| Palabra clave: | ESTUDIO DE MERCADO PUBLICIDAD MERCADOTECNIA SERVICIOS MÉDICOS |
| Sumario: | The following research is based on a marketing plan that is a guide for the management of dental family clinic that meets the needs and demands of real and potential market in the city of Manta. It is important to know the demands and unfilled needs in the market in order to develop strategies for covering them. Despite being a young clinic we have broad vision of what we want to make of it, by knowing and applying the marketing plan, this clinic will be a leader in the market. Though research methods it can be observed that patients do not attend the dentist because of some reasons such as fear, high cost and lack of knowledge about the importance of oral health, therefore it is important to implement a marketing strategy in the most used media. Increasing dental talks, defining affordable costs will provide welfare to users and position dental family in the center of the market. According to historical data of the clinic, it has been observed that the clinic has a good income without having a marketing plan. |
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