Diseño e Implementación de un plan de negocios para la unión de operadoras en taxis de chimborazo de la ciudad de Riobamba y su incidencia en la calidad del servicio, periodo julio 2016 – diciembre 2016.
The present research work entitled: "Design and Implementation of a Business Plan for the Taxi Operators Union of Chimborazo in the City of Riobamba and its impact on the quality of the service, July 2016 - December 2016 period ", has as general objective "To implement a Business Plan...
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | Ecuador |
| Institución: | Universidad Nacional de Chimborazo |
| Repositorio: | Repositorio Universidad Nacional de Chimborazo |
| Idioma: | español |
| OAI Identifier: | oai:localhost:51000/3572 |
| Acceso en línea: | http://dspace.unach.edu.ec/handle/51000/3572 |
| Access Level: | acceso abierto |
| Palabra clave: | destrezas implementación |
| Sumario: | The present research work entitled: "Design and Implementation of a Business Plan for the Taxi Operators Union of Chimborazo in the City of Riobamba and its impact on the quality of the service, July 2016 - December 2016 period ", has as general objective "To implement a Business Plan for the Operators' Union taxis in Chimborazo, through situational analysis and the comparison of qualitative and quantitative data to contribute to the improvement of the quality of the service that it offers." The research is mixed and of descriptive level, its methodological design is non- experimental, for the study, the population was formed by the whole universe because it is a small group composed of 52 partners-leaders, which were applied the techniques of data collection such as observation, survey and focus group, specified in the instruments such as structured questionnaire and observation sheet, for data processing and analysis and interpretation of results Microsoft Excel and Mini Tab programs were used. The research, in the first instance showed that the knowledge of the partners regarding to the functions of the members of the Union is low, there is a low level of confidence of the partners in their abilities and skills and the communication is low and impedes good interpersonal relations. Subsequent to the implementation of the Business Plan, the following results were obtained: the implementation of an administrative plan improves the knowledge of the partners about the functions and attributions of the members of the Union; The implementation of a human talent development plan increases the partners' confidence in their skills and abilities; and the implementation of a marketing plan improves communication between the Union and the partners. As a conclusion of the research, application and evaluation process, it is found that the implementation of a Business Plan in the Operators' |
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