Diseño de un marco de referencia para el emprendimiento de negocios de TI basado en la filosofía "Lean Startup"

As a society, it is has a number of techniques proven for managing large companies and known to be the best practices in creating products. But these practices do not work when it is about information technologys products and services; they are instead characterized by chaos and uncertainty. The est...

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Detalles Bibliográficos
Autores: Ordoñez Ortiz, Johnny Fabricio, Valle Caicedo, Lenin Estuardo
Tipo de recurso: tesis de maestría
Estado:Versión publicada
Fecha de publicación:2014
País:Ecuador
Institución:Universidad de las Américas
Repositorio:Repositorio Universidad de las Américas
Idioma:español
OAI Identifier:oai:dspace.udla.edu.ec:33000/3059
Acceso en línea:http://dspace.udla.edu.ec/handle/33000/3059
Access Level:acceso abierto
Palabra clave:EMPRENDIMIENTO
INNOVACIÓN
GLOBALIZACIÓN
NEGOCIOS
Descripción
Sumario:As a society, it is has a number of techniques proven for managing large companies and known to be the best practices in creating products. But these practices do not work when it is about information technologys products and services; they are instead characterized by chaos and uncertainty. The establishment of a new enterprise or StartUp requires management. This may surprise aspiring entrepreneurs, because their conceptions of these two words are diametrically opposed. The entrepreneurs are, firstly, cautious when implementing traditional practices to manage a StartUp company. They fear that these practices will lead to bureaucracy or will suppress creativity; therefore, Lean StartUp is dedicated to preventing these problems...