Influential Elements of The Market. The Case of the Textile Loom Production Association of El Oro, Asoprotexteo

In this research, each of the components of the market was evidenced, which resulted in the objective of analysing the influential elements of the market: Asoprotexteo gold loom textile production association case, the approach of the market study had a descriptive methodology including surveys dire...

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Autores: Cuzco-Beltrán, Raquel Patricia, Vera-Maldonado, Yamileth Elizabeth, Romero-Hidalgo, Oscar Mauricio
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2021
País:Ecuador
Institución:Universidad Tecnológica Equinoccial
Repositorio:Revistas Universidad Tecnológica Equinoccial
Idioma:español
OAI Identifier:oai:ojs.ute.edu.ec:article/911
Acceso en línea:https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/911
Access Level:acceso abierto
Palabra clave:El textil
mercado
industria
asociaciones
consumidores
producción
The Textile
Market
industry
associations
consumers
production
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spelling Influential Elements of The Market. The Case of the Textile Loom Production Association of El Oro, AsoprotexteoElementos Influyentes del Mercado. El Caso de la Asociación de Producción Textil Telar de El Oro, AsoprotexteoCuzco-Beltrán, Raquel Patricia Vera-Maldonado, Yamileth Elizabeth Romero-Hidalgo, Oscar Mauricio El textilmercadoindustriaasociacionesconsumidoresproducciónThe TextileMarketindustryassociationsconsumersproductionIn this research, each of the components of the market was evidenced, which resulted in the objective of analysing the influential elements of the market: Asoprotexteo gold loom textile production association case, the approach of the market study had a descriptive methodology including surveys directed to 89 people from different social strata of the city of Machala, where questions were raised based on consumer occupation, supply, demand, price and distribution channels, it was also evidenced as results that in the process of sales it is essential to know the customers, needs and their purchase decision, so that the company gets to succeed in commercial activities. It was concluded that by knowing the behaviour of consumers, the company established a comparison, analysis and relationship of the results obtained, thus making it easier to apply market strategies and build customer loyalty.En la presente investigación se evidenciaron cada uno de los componentes del mercado, lo cual dio como objetivo el análisis de los elementos más influyentes como es el caso de la Asociación de producción textil Telar de Oro, Asoprotexteo. El enfoque del estudio de mercado tuvo una metodología descriptiva incluyendo las encuestas realizadas a 89 personas de distintos estratos sociales de la ciudad de Machala, donde se plantearon preguntas en base a la ocupación del consumidor, oferta, demanda, precio y los canales de distribución. Además se comprobó que en el proceso de las ventas es fundamental conocer a los clientes, necesidades y su decisión de compra, de tal forma que la empresa llegue a tener éxito en las actividades comerciales. Se concluyó que la empresa al conocer el comportamiento de los consumidores estableció una comparación, análisis y relación de los resultados obtenidos, siendo así más fácil aplicar estrategias de mercado y fidelizar a sus consumidores.Universidad UTE2021-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewedEvaluado por paresapplication/pdfhttps://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/91110.29019/eyn.v12i1.911Economía y Negocios; Vol. 12 No. 1 (2021): Journal Economía y Negocios (January - June 2021); 118-132Economía y Negocios; Vol. 12 Núm. 1 (2021): Revista Economía y Negocios (Enero - Junio 2021); 118-1322602-805010.29019/eyn.v12i1reponame:Revistas Universidad Tecnológica Equinoccialinstname:Universidad Tecnológica Equinoccialinstacron:UTEspahttps://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/911/609Derechos de autor 2021 Los Autoreshttps://creativecommons.org/licenses/by/3.0/ec/info:eu-repo/semantics/openAccess2023-07-02T17:07:33Zoai:ojs.ute.edu.ec:article/911Institucionalhttps://www.ute.edu.ec/revistas-ute/Universidad privadahttps://www.ute.edu.ec/..Ecuador.1390-65421390-6542opendoar:02023-07-02T17:07:33Revistas Universidad Tecnológica Equinoccial - Universidad Tecnológica Equinoccialfalse
dc.title.none.fl_str_mv Influential Elements of The Market. The Case of the Textile Loom Production Association of El Oro, Asoprotexteo
Elementos Influyentes del Mercado. El Caso de la Asociación de Producción Textil Telar de El Oro, Asoprotexteo
title Influential Elements of The Market. The Case of the Textile Loom Production Association of El Oro, Asoprotexteo
spellingShingle Influential Elements of The Market. The Case of the Textile Loom Production Association of El Oro, Asoprotexteo
Cuzco-Beltrán, Raquel Patricia
El textil
mercado
industria
asociaciones
consumidores
producción
The Textile
Market
industry
associations
consumers
production
title_short Influential Elements of The Market. The Case of the Textile Loom Production Association of El Oro, Asoprotexteo
title_full Influential Elements of The Market. The Case of the Textile Loom Production Association of El Oro, Asoprotexteo
title_fullStr Influential Elements of The Market. The Case of the Textile Loom Production Association of El Oro, Asoprotexteo
title_full_unstemmed Influential Elements of The Market. The Case of the Textile Loom Production Association of El Oro, Asoprotexteo
title_sort Influential Elements of The Market. The Case of the Textile Loom Production Association of El Oro, Asoprotexteo
dc.creator.none.fl_str_mv Cuzco-Beltrán, Raquel Patricia
Vera-Maldonado, Yamileth Elizabeth
Romero-Hidalgo, Oscar Mauricio
author Cuzco-Beltrán, Raquel Patricia
author_facet Cuzco-Beltrán, Raquel Patricia
Vera-Maldonado, Yamileth Elizabeth
Romero-Hidalgo, Oscar Mauricio
author_role author
author2 Vera-Maldonado, Yamileth Elizabeth
Romero-Hidalgo, Oscar Mauricio
author2_role author
author
dc.subject.none.fl_str_mv El textil
mercado
industria
asociaciones
consumidores
producción
The Textile
Market
industry
associations
consumers
production
topic El textil
mercado
industria
asociaciones
consumidores
producción
The Textile
Market
industry
associations
consumers
production
description In this research, each of the components of the market was evidenced, which resulted in the objective of analysing the influential elements of the market: Asoprotexteo gold loom textile production association case, the approach of the market study had a descriptive methodology including surveys directed to 89 people from different social strata of the city of Machala, where questions were raised based on consumer occupation, supply, demand, price and distribution channels, it was also evidenced as results that in the process of sales it is essential to know the customers, needs and their purchase decision, so that the company gets to succeed in commercial activities. It was concluded that by knowing the behaviour of consumers, the company established a comparison, analysis and relationship of the results obtained, thus making it easier to apply market strategies and build customer loyalty.
publishDate 2021
dc.date.none.fl_str_mv 2021-06-01
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed
Evaluado por pares
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/911
10.29019/eyn.v12i1.911
url https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/911
identifier_str_mv 10.29019/eyn.v12i1.911
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/911/609
dc.rights.none.fl_str_mv Derechos de autor 2021 Los Autores
https://creativecommons.org/licenses/by/3.0/ec/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 2021 Los Autores
https://creativecommons.org/licenses/by/3.0/ec/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad UTE
publisher.none.fl_str_mv Universidad UTE
dc.source.none.fl_str_mv Economía y Negocios; Vol. 12 No. 1 (2021): Journal Economía y Negocios (January - June 2021); 118-132
Economía y Negocios; Vol. 12 Núm. 1 (2021): Revista Economía y Negocios (Enero - Junio 2021); 118-132
2602-8050
10.29019/eyn.v12i1
reponame:Revistas Universidad Tecnológica Equinoccial
instname:Universidad Tecnológica Equinoccial
instacron:UTE
instname_str Universidad Tecnológica Equinoccial
instacron_str UTE
institution UTE
reponame_str Revistas Universidad Tecnológica Equinoccial
collection Revistas Universidad Tecnológica Equinoccial
repository.name.fl_str_mv Revistas Universidad Tecnológica Equinoccial - Universidad Tecnológica Equinoccial
repository.mail.fl_str_mv .
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