Rio de Janeiro´s Social Crossroads Innovations and Sustainable Development

Poverty, inequality, lacking access to rights are all a reality in the chabolas and suburbia areas in Brazil, and they all directly affect the quality of life in these territories where, in spite of the situation, smaller initiatives for a more sustainable future do exist. This investigation discuss...

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Detalles Bibliográficos
Autores: Afonso, Rita, Sarayed-Din, Luiza
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2023
País:Ecuador
Institución:Universidad Andina Simón Bolivar
Repositorio:Revista Estudios de la Gestión
Idioma:portugués
OAI Identifier:oai:revistas.uasb.edu.ec:article/3836
Acceso en línea:https://revistas.uasb.edu.ec/index.php/eg/article/view/3836
Access Level:acceso abierto
Palabra clave:encrucijadas sociales de innovación
innovación social
emprendedurismo social
virador
emprendimiento brasileño
social crossroads of innovation
social innovation
social entrepreneurship
Brazilian-fashioned entrepreneurship
inovação de encruzilhada
inovação social
empreendedorismo social
empreendedorismo a brasileira
Descripción
Sumario:Poverty, inequality, lacking access to rights are all a reality in the chabolas and suburbia areas in Brazil, and they all directly affect the quality of life in these territories where, in spite of the situation, smaller initiatives for a more sustainable future do exist. This investigation discusses what we call ‘social crossroads of innovation’ (Rufino 2019), which are interventions that take place in the tears of the system and which work as a manner of transgression/objection by established institutions. These are led by a social entrepreneur who works “in a Brazilian fashion”— also known as virador (Souza Neto 2003) —whose objection can be identified by looking at their new manners to make, know, frame and organize everything (Haxeltine et al. 2016) as presented in 3 cases: Barkus, a social company for financial education for both youth and adults; G10, a network of the 10 chabolas with the most purchasing power in Brazil; and Olabi, a space for technology democratization for social transformation. With these as starting point, we have identified 7 lessons on the key characteristics of this type of social innovation. To conclude, we argue that social crossroads of innovation in Brasil are engines for social transformation which help pave the way for alternate future models focused on sustainable development at the local level, as well as quality of life improvements for vulnerable populations.