La Lealtad de los Clientes y su Relación con la Lealtad de los Colaboradores
Many academics and practitioners discuss the differences in service companies' results. For decades, it has been analyzed why organizations lose clients, even though managers understand the importance of these for the generation of profits or better results, but the reality is that in today...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | Ecuador |
| Institución: | Universidad Internacional del Ecuador |
| Repositorio: | Repositorio Universidad Internacional del Ecuador |
| OAI Identifier: | oai:repositorio.uide.edu.ec:37000/3530 |
| Acceso en línea: | https://doi.org/10.33890/innova.v2.n9.2017.477 https://repositorio.uide.edu.ec/handle/37000/3530 |
| Access Level: | acceso abierto |
| Palabra clave: | Lealtad de trabajadores, Lealtad de los clientes, resultados Loyalty ofworkers, Loyalty of clients, results |
| Sumario: | Many academics and practitioners discuss the differences in service companies' results. For decades, it has been analyzed why organizations lose clients, even though managers understand the importance of these for the generation of profits or better results, but the reality is that in today's era it is increasingly difficult to keep customers and much more loyal, this work seeks to analyze the relationship that could exist between worker loyalty and customer loyalty in service companies |
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